Compare
Compare Analytics Tools
Rating
4/5
Summary
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Easy to set up
- Great interface design
- Reasonable pricing
- Good session recordings
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- Feature flags are limited
- Limited amount of graph types
- Filtering could be improved
- Not a great amount of features
Pricing information
Starting Price
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
| Cloud Lite | Free |
| Cloud | €0.005 per event / recording |
| Enterprise Cloud | €450 p/m minimum |
Free trial period
Free plan
14 days
Free plan
14 days
Account Management
Trackable Items
Unlimited
10
Unlimited
Unlimited
User Seats
1
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Hotjar
Mouseflow
You
You
Data Freshness
30 minutes
Realtime
Realtime
Realtime
Data Retention
12 months
12 months
Unlimited
Unlimited
Data Sampling
Umami does not sample data
Data Import
Send user data to Hotjar to enhance analysis
through integrations
Historical data ingestion
Data Export
Export recording meta data
via CSV or to third-party tools by ID push
via API as JSON file
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- HIPAA
Cookieless
Hotjar relies on first-party cookies.
Mouseflow uses first-party cookies
Posthog has the option to be used without cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
in the interface, via e-mail or Slack
Via web hook
Receive alerts via Slack or email
for Business & Enterprise plans
Email Reports
e.g. daily survey responses reports
Hourly, daily, or weekly emails
Subscribe to an Insight or dashboard
Reporting
Trend Reporting
Simple visitor trend graphs
Device Reporting
See on which device the user was
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Discover why users drop off
Simple funnel report, watch recordings from converters
User Flow Reporting
User journey analysis
Segmentation
Create custom filters for recordings
Segment users to filter heatmaps & recordings
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Attribution Reporting
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
User Experience Features
Heatmaps
Unlimited
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Record all interaction with your site
Elaborate filtering & livestream options
Session replays
A/B Testing
No A/B testing tool only integrations
Feature flags and A/B testing
User Feedback
Place NPS ratings or a survey pop-up on every page
Custom triggered text, multiple choice & NPS ratings
Surveys
Customizability
Custom Properties
Custom Metrics
Custom Reports
Automatic form tracking
Custom Events
Track and filter sessions & heatmaps
Custom tagging of recordings
Track everything from clicks to form submit
Annotations
Hotjar does not have annotations
Support
Support description
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community