Compare
Compare Analytics Tools
Rating
4/5
Summary
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Pros
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Starts free when client of Cloudflare
- Very easy to setup
- Server log additional metrics
- Difficult to block for Adblockers
Cons
- Limited reporting features
- Limited integrations
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- Limited features
- Might track high amounts of bot traffic
- Limited metrics
- Cannot exclude own visits
Pricing information
Starting Price
| Clarity | Free |
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
Free trial period
Free plan
14 days
Free plan
Free plan
Account Management
Trackable Items
Unlimited
10
Unlimited in Portfolio plan
10
User Seats
Unlimited
Unlimited
Unlimited
N/A
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United Kingdom
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Microsoft Clarity
Mouseflow
Pendo
Cloudflare Analytics
Data Freshness
Realtime
Realtime
Hourly updates
Realtime
Data Retention
13 months
12 months
84 months
6 months
Data Sampling
Adaptive sampling of 1-10% on all stats
Data Import
through integrations
Import historical data by CSV
Data Export
via CSV or to third-party tools by ID push
Export feedback & reports by CSV or pull data to BI tool
via CVS or JSON files or an API
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- ePrivacy
Cookieless
Clarity uses first-party cookies
Mouseflow uses first-party cookies
Pendo uses first-party cookies
Cloudflare analytics does not use cookies
Alerts & Automation
Custom Alerts
Via web hook
Guide, Page & Feature alerts
Email Reports
Hourly, daily, or weekly emails
Recieve reports in weekly emails
Cloudflare does not feature email reports
Reporting
Trend Reporting
Simple visitor trend graphs
Device Reporting
Device type, browser & OS widgets
Filter by device type, OS, browser & screen resolution
Device type, browser & OS
Funnel Reporting
Simple funnel report, watch recordings from converters
User Flow Reporting
Segmentation
Segment users to filter heatmaps & recordings
Cohort Reports
Retention Reporting
See Cohort analysis
Attribution Reporting
Simple referral metrics
Simple referrer dimensions but no UTM tags
Ecommerce Reporting
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Filter by actions, duration, pages & device
Elaborate filtering & livestream options
A/B Testing
User Feedback
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
Custom Metrics
Custom Reports
Automatic form tracking
Change the widgets of a report
Custom Events
Custom tagging of recordings
Cloudflare does not feature event tracking
Annotations
Support
Support description
Support is available via chat, email and the support center.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community