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Compare Analytics Tools
Rating
Summary
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Easy to use
- Great tagging feature
- Attentive support team
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- New version can be glitchy
- Slight learning curve for beginners
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
- Not a great amount of features
Pricing information
Starting Price
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
| Test & Experiment Tracking | Free |
| Self-Hosted Pipeline | On req. |
| Snowplow Platform | On req. |
Free trial period
14 days
7 days
14 days
14 days
Account Management
Trackable Items
10
1 per plan but option to add 1 for €5
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United Kingdom
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Mouseflow
Lucky Orange
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
12 months
2 months for heatmaps & recordings and 12 for other features
Unlimited
Unlimited
Data Sampling
Umami does not sample data
Data Import
through integrations
Data Export
via CSV or to third-party tools by ID push
via API as JSON file
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
Cookieless
Mouseflow uses first-party cookies
Lucky orange uses first-party cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Via web hook
for Business & Enterprise plans
Email Reports
Hourly, daily, or weekly emails
Reporting
Trend Reporting
Simple visitor trend graphs
Device Reporting
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Simple funnel report, watch recordings from converters
User Flow Reporting
User journey analysis
Segmentation
Segment users to filter heatmaps & recordings
Simple filters like browser, OS, and country
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
Attribution Reporting
Simple referrer graph
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
User Experience Features
Heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Elaborate filtering & livestream options
Session replays
A/B Testing
User Feedback
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
Custom Metrics
Custom Reports
Automatic form tracking
Custom Events
Custom tagging of recordings
Track everything from clicks to form submit
Annotations
Support
Support description
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community