Compare
Compare Analytics Tools
Rating
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Easy to use
- Great tagging feature
- Attentive support team
Cons
- Integrations
- Branding method
- Limited features due to cookieless
- Not very customisable
- No free version
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- New version can be glitchy
- Slight learning curve for beginners
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Starter | €15 p/m |
| Business | €40 p/m |
| Enterprise | On req. |
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
Free trial period
21 days
14 days
14 days
7 days
Account Management
Trackable Items
30
5-10+ depending on plan
10
1 per plan but option to add 1 for €5
User Seats
Unlimited
1-10+ depending on plan
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Mouseflow
Lucky Orange
Data Freshness
15 minutes or more
Realtime
Realtime
Realtime
Data Retention
Unlimited and customizable
Unlimited
12 months
2 months for heatmaps & recordings and 12 for other features
Data Sampling
Matomo doesn’t use data sampling
Data Import
Import Google Analytics data, search keywords & server logs
GA importer included
through integrations
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
As CSV or via API
via CSV or to third-party tools by ID push
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Matomo offers cookieless tracking.
Simple Analytics is cookieless by default.
Mouseflow uses first-party cookies
Lucky orange uses first-party cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Via web hook
Email Reports
Detailed daily, weekly and monthly reports
Daily, weekly, monthly
Hourly, daily, or weekly emails
Reporting
Trend Reporting
Curved and linear trend lines
Simple visitor trend graphs
Device Reporting
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Basic funnel reporting
Line up goals for simple funnel
Simple funnel report, watch recordings from converters
User Flow Reporting
With flexible Sankey chart
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Filter dashboard with visitor attributes
Segment users to filter heatmaps & recordings
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Attribution Reporting
Model comparison report
Simple referrer graph
Ecommerce Reporting
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Record specific pages or only after activity or duration
Elaborate filtering & livestream options
A/B Testing
A/B Testing Platform (premium feature)
User Feedback
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom Metrics
Custom Reports
Flexible report design
Automatic form tracking
Custom Events
Custom tagging of recordings
Annotations
On any graph or via API
Able to include links in annotations
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Simple Analytics offers knowledgable support through phone and email.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community