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Rating

5/5

Summary

A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.

The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.

Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.

A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.

Pros

Data display
Flexible data visualisation
Engagement reporting
Privacy oriented

It is easy to implement
It has data science capabilities
Reports are easy to build
Interface is user-friendly

Intuitive dashboards
Great filtering
Possibility to tag elements
Helpfull support
Automatic form tracking
User feedback surveys

Easy to use
Google Ads integration
Great session playback
Click fraud detection
Visitor alerts

Cons

Integrations
Branding method

Tech support is quite basic
Difficult to share dasboards
Onboarding could be improved

Lack of insight for Iframe recordings
Funnels could be improved
You run into credit limit quite fast

Limited free plan

Pricing information

Starting Price

On-Premise	Free
Cloud	€19+ p/m

Free	Free
Growth	On req.
Pro	On req.
Premier	On req.

Free	Free
Starter	€39 p/m
Growth	€129 p/m
Business	€259 p/m
Pro	€499 p/m
Enterprise	On req.

Free	Free
100k Page Views	€9+ p/m
250k Page Views	€19+ p/m

Free trial period

21 days

Free plan

14 days

30 days

Account Management

Trackable Items

User Seats

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)

European Economic Area (EEA)
United States

European Economic Area (EEA)

European Economic Area (EEA)

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Mouseflow

Statcounter

Data Freshness

15 minutes or more

Realtime

Data Retention

Unlimited and customizable

12 months

Unlimited*

Data Sampling

Matomo doesn’t use data sampling

Data Import

Import Google Analytics data, search keywords & server logs

through integrations

Import Google keyword data

Data Export

to CSV, XML, Json or Looker Studio or via HTTP API

Via CSV or API

via CSV or to third-party tools by ID push

To a spreadsheet or other third party software.

Compliance

GDPR
CCPA
ePrivacy

GDPR
CCPA
HIPAA

GDPR
CCPA

GDPR

Cookieless

Matomo offers cookieless tracking.

Heap relies on first-party cookies

Mouseflow uses first-party cookies

Statcounter uses cookies

Alerts & Automation

Custom Alerts

Receive alerts from every report by email or SMS

Via Slack or email

Via web hook

Important visitor alerts

Email Reports

Detailed daily, weekly and monthly reports

Schedule regular emails for important charts

Hourly, daily, or weekly emails

Detailed, mobile-friendly reports

Reporting

Trend Reporting

Simple visitor trend graphs

Device Reporting

Filter by device type, OS, browser & screen resolution

Device type, browser, OS & screen resolution

Funnel Reporting

Basic funnel reporting

With quantitative measurement of user friction & step suggestions

Simple funnel report, watch recordings from converters

User Flow Reporting

With flexible Sankey chart

Sankey chart with path comparison

Simple ordered list of pages visited

Segmentation

Based on visit, interaction, campaign, ecommerce, demographics & device

Quickly identify patterns in user behavior

Segment users to filter heatmaps & recordings

Cohort Reports

Analyse and segment by cohort

Retention Reporting

Attribution Reporting

Model comparison report

Track UTM parameters or initial referrer sources

Simple referral & UTM sources

Ecommerce Reporting

Easy setup with eCommerce Activation Kit

User Experience Features

Heatmaps

Filter specific pages or hide elements on the page

Click, movement, scroll, attention, live & geo heatmaps

Session Recordings

Record specific pages or only after activity or duration

Automatically filters relevant replays

Elaborate filtering & livestream options

Recordings with many filtering options

A/B Testing

A/B Testing Platform (premium feature)

User Feedback

Track NPS score events in surveys

Custom triggered text, multiple choice & NPS ratings

Customizability

Custom Properties

5-15 for each scope and can't delete them

Custom Metrics

Custom Reports

Flexible report design

Automatic form tracking

Custom Events

Custom tagging of recordings

Max 5 custom tags + values per page

Annotations

On any graph or via API

Support

Support description

Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.

Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.

Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base

Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community