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Rating
5/5
Summary
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Pros
  • No bots or referrer spam
  • Privacy-friendly
  • Simple but detailed
  • Uptime monitoring
  • Privacy focused
  • Cookieless
  • Lightweight script
  • Good support
  • Easy to use
  • Intuitive dashboards
  • Great filtering
  • Possibility to tag elements
  • Helpfull support
  • Automatic form tracking
  • User feedback surveys
  • Great segmentation
  • Good video tracking
  • Customizable
  • Easy report creation
Cons
  • Limited features
  • Limited integrations
  • Lower quality visuals
  • Limited features due to cookieless
  • Not very customisable
  • No free version
  • Lack of insight for Iframe recordings
  • Funnels could be improved
  • You run into credit limit quite fast
  • Pricing can be quite steep
  • Tech support can be improved
  • Can be difficult to implement
  • Can be challenging to get educated

Pricing information

Starting Price
Pro$9.99 p/m
FreeFree
CustomOn req.
Pro plus$14.99 p/m
Pro Platinum$19.99 p/m
Starter€15 p/m
Business€40 p/m
EnterpriseOn req.
FreeFree
Starter€39 p/m
Growth€129 p/m
Business€259 p/m
Pro€499 p/m
EnterpriseOn req.
SelectOn req.
PrimeOn req.
UltimateOn req.
Free trial period
21 days
14 days
14 days
Free plan

Account Management

Trackable Items
1
5-10+ depending on plan
10
Unlimited
User Seats
Unlimited
1-10+ depending on plan
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Clicky
You
Mouseflow
Adobe Analytics
Data Freshness
Realtime
Realtime
Realtime
2 hours
Data Retention
30 months
Unlimited
12 months
25 months by default
Data Sampling
Some Audience Manager reports display results sampled data
Data Import
GA importer included
through integrations
Though data sources, API or data connectors
Data Export
As CSV or via API
via CSV or to third-party tools by ID push
Through data feeds, a data warehouse or FTP and SFTP
Compliance
  • GDPR
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • PECR
Cookieless
No tracking cookies, GDPR-compliant by default
Simple Analytics is cookieless by default.
Mouseflow uses first-party cookies
Adobe uses tracking cookies

Alerts & Automation

Custom Alerts
Via web hook
Via e-mail or SMS
Email Reports
Daily, weekly, monthly
Hourly, daily, or weekly emails
Flexible scheduled reporting

Reporting

Trend Reporting
Curved and linear trend lines
Simple visitor trend graphs
Device Reporting
Filter by device type, OS, browser & screen resolution
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Line up goals for simple funnel
Simple funnel report, watch recordings from converters
Bar chart funnel report
User Flow Reporting
Fallout & Flow (Sankey chart) reports
Segmentation
Filter dashboard with visitor attributes
Segment users to filter heatmaps & recordings
Advanced segments with Segment builder & Segment manager
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
Attribution Reporting
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Very flexible ecommerce reporting

User Experience Features

Heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Called activity map
Session Recordings
Elaborate filtering & livestream options
A/B Testing
User Feedback
Custom triggered text, multiple choice & NPS ratings

Customizability

Custom Properties
Custom Metrics
Unlimited calculated metrics
Custom Reports
Automatic form tracking
Reports in Analysis workspace are customisable
Custom Events
Custom tagging of recordings
Up to 1.000 success events
Annotations
Able to include links in annotations
Available in Workspace

Support

Support description
Simple Analytics offers knowledgable support through phone and email.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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