Compare
Compare Analytics Tools
Rating
4/5
Summary
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Limited reporting features
- Limited integrations
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- Not a great amount of features
Pricing information
Starting Price
| Clarity | Free |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
Free trial period
Free plan
14 days
14 days
14 days
Account Management
Trackable Items
Unlimited
Unlimited
10
Unlimited
User Seats
Unlimited
3 to unlimited, by plan
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Microsoft Clarity
Leadinfo
Mouseflow
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
13 months
30 days
12 months
Unlimited
Data Sampling
Umami does not sample data
Data Import
Used for bulk tagging leads
through integrations
Data Export
Elaborate lead export in CSV or for Linkedin
via CSV or to third-party tools by ID push
via API as JSON file
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
Cookieless
Clarity uses first-party cookies
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Mouseflow uses first-party cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Via web hook
for Business & Enterprise plans
Email Reports
Daily, weekly or monthly lead overview
Hourly, daily, or weekly emails
Reporting
Trend Reporting
Analyse your peak hours
Simple visitor trend graphs
Device Reporting
Device type, browser & OS widgets
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Simple funnel report, watch recordings from converters
User Flow Reporting
User journey analysis
Segmentation
Filter leads by country, channel or page
Segment users to filter heatmaps & recordings
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral metrics
Simple referral widget
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Filter by actions, duration, pages & device
Included from the Scale plan
Elaborate filtering & livestream options
Session replays
A/B Testing
User Feedback
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
Define your own labels
Custom Metrics
Custom Reports
Automatic form tracking
Custom Events
Define triggers to label a lead or send them to CRM
Custom tagging of recordings
Track everything from clicks to form submit
Annotations
Support
Support description
Support is available via chat, email and the support center.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community