Compare
Compare Analytics Tools
Rating
4/5
Summary
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pros
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
Cons
- Limited reporting features
- Limited integrations
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- Limited free plan
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
Pricing information
Starting Price
| Clarity | Free |
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
| Test & Experiment Tracking | Free |
| Self-Hosted Pipeline | On req. |
| Snowplow Platform | On req. |
Free trial period
Free plan
14 days
30 days
14 days
Account Management
Trackable Items
Unlimited
10
1
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United Kingdom
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Microsoft Clarity
Mouseflow
Statcounter
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
13 months
12 months
Unlimited*
Unlimited
Data Sampling
Data Import
through integrations
Import Google keyword data
Data Export
via CSV or to third-party tools by ID push
To a spreadsheet or other third party software.
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- GDPR
- CCPA
- HIPAA
Cookieless
Clarity uses first-party cookies
Mouseflow uses first-party cookies
Statcounter uses cookies
Alerts & Automation
Custom Alerts
Via web hook
Important visitor alerts
Email Reports
Hourly, daily, or weekly emails
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Simple visitor trend graphs
Device Reporting
Device type, browser & OS widgets
Filter by device type, OS, browser & screen resolution
Device type, browser, OS & screen resolution
Funnel Reporting
Simple funnel report, watch recordings from converters
User Flow Reporting
Simple ordered list of pages visited
Segmentation
Segment users to filter heatmaps & recordings
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
Attribution Reporting
Simple referral metrics
Simple referral & UTM sources
Ecommerce Reporting
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Filter by actions, duration, pages & device
Elaborate filtering & livestream options
Recordings with many filtering options
A/B Testing
User Feedback
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
Custom Metrics
Custom Reports
Automatic form tracking
Custom Events
Custom tagging of recordings
Max 5 custom tags + values per page
Annotations
Support
Support description
Support is available via chat, email and the support center.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community