Compare
Compare Analytics Tools
UsermavenRating
4/5
Summary
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
- Limited reporting features
- Limited integrations
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Clarity | Free |
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
Free trial period
Free plan
Free plan
14 days
Free plan
Account Management
Trackable Items
Unlimited
Unlimited
10
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- Not applicable
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Microsoft Clarity
Mouseflow
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
13 months
12 months
Unlimited
Data Sampling
Usermaven does not sample data
Data Import
by means of the REST API
through integrations
Google Analytics importer
Data Export
by means of the REST API
via CSV or to third-party tools by ID push
Via API or CSV
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Clarity uses first-party cookies
Mouseflow uses first-party cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Via web hook
Threshold-based alerts
Email Reports
Hourly, daily, or weekly emails
Scheduled email reports
Reporting
Trend Reporting
Simple visitor trend graphs
Device Reporting
Device type, browser & OS widgets
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Simple funnel report, watch recordings from converters
AI-powered funnel analysis
User Flow Reporting
User journey visualization
Segmentation
Segment users to filter heatmaps & recordings
Segments & cohorts
Cohort Reports
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
Simple referral metrics
Multi-touch attribution with 7 models
Ecommerce Reporting
Revenue attribution
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Domstream
Filter by actions, duration, pages & device
Elaborate filtering & livestream options
A/B Testing
User Feedback
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
Custom properties
Custom Metrics
Custom Reports
Automatic form tracking
Custom dashboards
Custom Events
Custom tagging of recordings
Auto-captured events
Annotations
Support
Support description
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Support is available via chat, email and the support center.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community