✓ 100% independent✓ Most complete overview✓ Free expert advice
New MetricsTake the quiz

Compare

Compare Analytics Tools

Rating
4/5
Summary
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
Pros
  • No bots or referrer spam
  • Privacy-friendly
  • Simple but detailed
  • Uptime monitoring
  • Comes with great heatmaps
  • Includes session recordings
  • Good polling function
  • Hotjar features exit surveys
  • Intuitive dashboards
  • Great filtering
  • Possibility to tag elements
  • Helpfull support
  • Automatic form tracking
  • User feedback surveys
  • Easy to set up
  • Great interface design
  • Reasonable pricing
  • Good session recordings
Cons
  • Limited features
  • Limited integrations
  • Lower quality visuals
  • Hotjar is not available for mobile
  • Steep pricing for large organisations
  • Hard to exclude URLs from reports
  • Lack of insight for Iframe recordings
  • Funnels could be improved
  • You run into credit limit quite fast
  • Feature flags are limited
  • Limited amount of graph types
  • Filtering could be improved

Pricing information

Starting Price
Pro$9.99 p/m
FreeFree
CustomOn req.
Pro plus$14.99 p/m
Pro Platinum$19.99 p/m
BasicFree
Plus$49+ p/m
BusinessOn req.
ScaleOn req.
FreeFree
Starter€39 p/m
Growth€129 p/m
Business€259 p/m
Pro€499 p/m
EnterpriseOn req.
Cloud LiteFree
Cloud€0.005 per event / recording
Enterprise Cloud€450 p/m minimum
Free trial period
21 days
Free plan
14 days
Free plan

Account Management

Trackable Items
1
Unlimited
10
Unlimited
User Seats
Unlimited
1
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Clicky
Hotjar
Mouseflow
You
Data Freshness
Realtime
30 minutes
Realtime
Realtime
Data Retention
30 months
12 months
12 months
Unlimited
Data Sampling
Data Import
Send user data to Hotjar to enhance analysis
through integrations
Historical data ingestion
Data Export
Export recording meta data
via CSV or to third-party tools by ID push
Compliance
  • GDPR
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • PECR
Cookieless
No tracking cookies, GDPR-compliant by default
Hotjar relies on first-party cookies.
Mouseflow uses first-party cookies
Posthog has the option to be used without cookies

Alerts & Automation

Custom Alerts
in the interface, via e-mail or Slack
Via web hook
Receive alerts via Slack or email
Email Reports
e.g. daily survey responses reports
Hourly, daily, or weekly emails
Subscribe to an Insight or dashboard

Reporting

Trend Reporting
Simple visitor trend graphs
Device Reporting
See on which device the user was
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Discover why users drop off
Simple funnel report, watch recordings from converters
User Flow Reporting
Segmentation
Create custom filters for recordings
Segment users to filter heatmaps & recordings
Cohort Reports
Retention Reporting
Attribution Reporting
Ecommerce Reporting

User Experience Features

Heatmaps
Unlimited
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Record all interaction with your site
Elaborate filtering & livestream options
A/B Testing
No A/B testing tool only integrations
Feature flags and A/B testing
User Feedback
Place NPS ratings or a survey pop-up on every page
Custom triggered text, multiple choice & NPS ratings
Surveys

Customizability

Custom Properties
Custom Metrics
Custom Reports
Automatic form tracking
Custom Events
Track and filter sessions & heatmaps
Custom tagging of recordings
Annotations
Hotjar does not have annotations

Support

Support description
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

Looking for more answers?

Check out our knowledge base for more articles on analytics, tracking and privacy.

Go to the knowledge base