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Rating

5/5

Summary

Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.

A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.

Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.

A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.

Pros

User / account segmentation
Realtime
Integrations
Feature revenue reporting
Simple implementation

Ease of use
Great authorisation management
Packed with features
Community forum
Intergrated tag & consent management

Intuitive dashboards
Great filtering
Possibility to tag elements
Helpfull support
Automatic form tracking
User feedback surveys

Easy to use
Google Ads integration
Great session playback
Click fraud detection
Visitor alerts

Cons

Customisability
Limited free version

No progressive payment plan
Ecommerce reporting can be improved

Lack of insight for Iframe recordings
Funnels could be improved
You run into credit limit quite fast

Limited free plan

Pricing information

Starting Price

Pro	$999+ p/m
Enterprise	On req.

Core - 500k	€35 p/m
Enterprise	€366 p/m

Free	Free
Starter	€39 p/m
Growth	€129 p/m
Business	€259 p/m
Pro	€499 p/m
Enterprise	On req.

Free	Free
100k Page Views	€9+ p/m
250k Page Views	€19+ p/m

Free trial period

14 days

Free plan

14 days

30 days

Account Management

Trackable Items

10 sites or apps (free) Unlimited (Enterprise)

User Seats

50+

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

United States

European Economic Area (EEA)
United States

European Economic Area (EEA)

European Economic Area (EEA)

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Woopra

You

Mouseflow

Statcounter

Data Freshness

Realtime

30 min

Realtime

Data Retention

24 months

Up to 25 months

12 months

Unlimited*

Data Sampling

Woopra never uses any kind of sampling

By default Piwik does not sample data

Data Import

Import raw visit data with actions and visitor properties via API

Import cost data, search keywords, user/client ID and audience data

through integrations

Import Google keyword data

Data Export

Export raw daily visit data via API

As CSV, XML, JSON, or via an API

via CSV or to third-party tools by ID push

To a spreadsheet or other third party software.

Compliance

GDPR

GDPR
CCPA
HIPAA
LGPD
ePrivacy
PECR

GDPR
CCPA

GDPR

Cookieless

Woopra relies on first-party cookies.

Piwik features a cookieless tracking option

Mouseflow uses first-party cookies

Statcounter uses cookies

Alerts & Automation

Custom Alerts

Automatically trigger emails, slack messages or update Salesforce fields

Email alerts based on thresholds

Via web hook

Important visitor alerts

Email Reports

Daily, weekly or monthly reports

Hourly, daily, or weekly emails

Detailed, mobile-friendly reports

Reporting

Trend Reporting

Measure by feature, subscription changes by location, campaign performance by source & more

Simple visitor trend graphs

Device Reporting

Filter by device type, OS, browser & screen resolution

Device type, browser, OS & screen resolution

Funnel Reporting

Detailed funnel report up to 5 steps

Simple funnel report, watch recordings from converters

User Flow Reporting

Combine any set of actions or attributes in Sankey charts

Standard, transition & reverse Sankey charts

Simple ordered list of pages visited

Segmentation

Create dynamic segments based on any combination of criteria

Unlimited segments

Segment users to filter heatmaps & recordings

Cohort Reports

Breakdown acquisition date, signup date, first purchase date & more

Retention Reporting

Uncover at-risk users and discover engaged users

Customer loyalty eCommerce report

Attribution Reporting

Multi-channel attribution with 98% accuracy

Simple referral & UTM sources

Ecommerce Reporting

Overview, order list, product, days and sessions to purchase & customer loyalty

User Experience Features

Heatmaps

Create an overlay with the site inspector Chrome extension

Click, movement, scroll, attention, live & geo heatmaps

Session Recordings

Elaborate filtering & livestream options

Recordings with many filtering options

A/B Testing

User Feedback

Custom triggered text, multiple choice & NPS ratings

Customizability

Custom Properties

200 slots for each scope and they can't be removed

Custom Metrics

Available from the pro plan

Also called Calculated metrics

Custom Reports

Automatic form tracking

Custom Events

Via HTTP API or Javascript API

Include category, action, and optionally name and value

Custom tagging of recordings

Max 5 custom tags + values per page

Annotations

Add to any graph or include them in scheduled reports or alerts

Support

Support description

Woopra offers support by phone, email, and an extensive knowledge base.

Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.

Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base

Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community