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Rating

5/5

Summary

A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.

Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.

Pros

Ease of use
Great authorisation management
Packed with features
Community forum
Intergrated tag & consent management

Intuitive dashboards
Great filtering
Possibility to tag elements
Helpfull support
Automatic form tracking
User feedback surveys

Cons

No progressive payment plan
Ecommerce reporting can be improved

Lack of insight for Iframe recordings
Funnels could be improved
You run into credit limit quite fast

Pricing information

Starting Price

Core - 500k	€35 p/m
Enterprise	€366 p/m

Free	Free
Starter	€39 p/m
Growth	€129 p/m
Business	€259 p/m
Pro	€499 p/m
Enterprise	On req.

Free trial period

Free plan

14 days

Account Management

Trackable Items

10 sites or apps (free) Unlimited (Enterprise)

User Seats

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)
United States

European Economic Area (EEA)

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Mouseflow

Data Freshness

30 min

Realtime

Data Retention

Up to 25 months

12 months

Data Sampling

By default Piwik does not sample data

Data Import

Import cost data, search keywords, user/client ID and audience data

through integrations

Data Export

As CSV, XML, JSON, or via an API

via CSV or to third-party tools by ID push

Compliance

GDPR
CCPA
HIPAA
LGPD
ePrivacy
PECR

GDPR
CCPA

Cookieless

Piwik features a cookieless tracking option

Mouseflow uses first-party cookies

Alerts & Automation

Custom Alerts

Email alerts based on thresholds

Via web hook

Email Reports

Daily, weekly or monthly reports

Hourly, daily, or weekly emails

Reporting

Trend Reporting

Simple visitor trend graphs

Device Reporting

Filter by device type, OS, browser & screen resolution

Funnel Reporting

Detailed funnel report up to 5 steps

Simple funnel report, watch recordings from converters

User Flow Reporting

Standard, transition & reverse Sankey charts

Segmentation

Unlimited segments

Segment users to filter heatmaps & recordings

Cohort Reports

Retention Reporting

Customer loyalty eCommerce report

Attribution Reporting

Multi-channel attribution with 98% accuracy

Ecommerce Reporting

Overview, order list, product, days and sessions to purchase & customer loyalty

User Experience Features

Heatmaps

Create an overlay with the site inspector Chrome extension

Click, movement, scroll, attention, live & geo heatmaps

Session Recordings

Elaborate filtering & livestream options

A/B Testing

User Feedback

Custom triggered text, multiple choice & NPS ratings

Customizability

Custom Properties

200 slots for each scope and they can't be removed

Custom Metrics

Also called Calculated metrics

Custom Reports

Automatic form tracking

Custom Events

Include category, action, and optionally name and value

Custom tagging of recordings

Annotations

Add to any graph or include them in scheduled reports or alerts

Support

Support description

Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.

Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

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