Compare
Compare Analytics Tools
Amplitude
Free plan
Has, and not every other tool does:
- Data Import
- Email Reports
- Device Reporting
- User Flow Reporting
- Segmentation
- Retention Reporting
- Attribution Reporting
- Ecommerce Reporting
- A/B Testing
- User Feedback
- Custom Properties
- Custom Metrics
- Custom Reports
- Annotations
Open Web Analytics
Has, and not every other tool does:
- Data Import
- Attribution Reporting
- Ecommerce Reporting
- Custom Properties
- Custom Metrics
Mouseflow
Free plan
Has, and not every other tool does:
- Data Import
- Cookieless
- Custom Alerts
- Email Reports
- Device Reporting
- Segmentation
- A/B Testing
- User Feedback
- Custom Reports
Lucky Orange
Has, and not every other tool does:
- Email Reports
- Device Reporting
- Segmentation
- Attribution Reporting
- A/B Testing
- User Feedback
- Custom Reports
Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pros
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Easy to use
- Great tagging feature
- Attentive support team
Cons
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- New version can be glitchy
- Slight learning curve for beginners
Pricing information
Starting Price
- StarterFree
- Growth$49+ p/m
- EnterpriseOn req.
- FreeFree
- Starter€39 p/m
- Growth€129 p/m
- Business€259 p/m
- Pro€499 p/m
- EnterpriseOn req.
Free trial period
Free plan
Free plan
14 days
7 days
Account Management
Trackable Items
Unlimited
Unlimited
10
1 per plan but option to add 1 for €5
User Seats
Unlimited for all plans
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- Not applicable
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Mouseflow
Lucky Orange
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
Unlimited
12 months
2 months for heatmaps & recordings and 12 for other features
Data Sampling
Data Import
Via SDK, API, GCS, AWS & more
by means of the REST API
through integrations
Data Export
To GCS, BigQuery, Redshift & more
by means of the REST API
via CSV or to third-party tools by ID push
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Amplitude relies on first-party cookies.
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Mouseflow uses first-party cookies
Lucky orange uses first-party cookies
Alerts & Automation
Custom Alerts
Via web hook
Email Reports
Subscribe to dashboard for daily reports
Hourly, daily, or weekly emails
Reporting
Trend Reporting
Simple visitor trend graphs
Device Reporting
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
Simple funnel report, watch recordings from converters
User Flow Reporting
Standard & reverse Sankey charts
Segmentation
Segment users to filter heatmaps & recordings
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Attribution Reporting
Simple referrer graph
Ecommerce Reporting
Elaborate Ecommerce reporting
User Experience Features
Heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Session Replay
Domstream
Elaborate filtering & livestream options
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Automatic form tracking
Custom Events
Create a custom event from existing events
Custom tagging of recordings
Annotations
Support
Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community