Compare
Compare Analytics Tools
Rating
4.5/5
4/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Limited reporting features
- Limited integrations
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Starter | Free |
| Growth | $49+ p/m |
| Enterprise | On req. |
| Clarity | Free |
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
Free trial period
Free plan
Free plan
Free plan
14 days
Account Management
Trackable Items
100
Unlimited
Unlimited
10
User Seats
Unlimited
Unlimited for all plans
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
You
Microsoft Clarity
Mouseflow
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Realtime
Realtime
Data Retention
Customizable up to 14 months
Unlimited
13 months
12 months
Data Sampling
Explorations might use sampled data
Data Import
Import cost, offline or user/client ID data
Via SDK, API, GCS, AWS & more
through integrations
Data Export
With sheets, BigQuery or API
To GCS, BigQuery, Redshift & more
via CSV or to third-party tools by ID push
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
Cookieless
Google Analytics relies on first-party cookies.
Amplitude relies on first-party cookies.
Clarity uses first-party cookies
Mouseflow uses first-party cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Via web hook
Email Reports
Recurring shared reporting
Subscribe to dashboard for daily reports
Hourly, daily, or weekly emails
Reporting
Trend Reporting
Simple visitor trend graphs
Device Reporting
Device type, browser, OS and more
Device type, browser & OS widgets
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Customisable funnel exploration
Flexible funnels to analyse conversion, time to convert & more
Simple funnel report, watch recordings from converters
User Flow Reporting
Flexible Sankey chart exploration
Standard & reverse Sankey charts
Segmentation
Segment creation and overlap exploration
Segment users to filter heatmaps & recordings
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
Retention Analysis and Lifecycle charts
Attribution Reporting
Attribution models comparison
Simple referral metrics
Ecommerce Reporting
Extensive e-commerce reports
Elaborate Ecommerce reporting
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Click, scroll & area heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
GA4 does not offer recordings
Session Replay
Filter by actions, duration, pages & device
Elaborate filtering & livestream options
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom Metrics
50 event-scoped metrics
20 custom formulas to create the metric you need
Custom Reports
All reports are customisable
Automatic form tracking
Custom Events
25 parameters per event
Create a custom event from existing events
Custom tagging of recordings
Annotations
Notes feature added in 2024
Support
Support description
Support is available via chat and the support center.
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Support is available via chat, email and the support center.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community