Compare
Compare Analytics Tools
Rating
4.5/5
5/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- No progressive payment plan
- Ecommerce reporting can be improved
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Starter | Free |
| Growth | $49+ p/m |
| Enterprise | On req. |
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
Free trial period
Free plan
Free plan
Free plan
14 days
Account Management
Trackable Items
100
Unlimited
10 sites or apps (free) Unlimited (Enterprise)
10
User Seats
Unlimited
Unlimited for all plans
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
You
You
Mouseflow
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
30 min
Realtime
Data Retention
Customizable up to 14 months
Unlimited
Up to 25 months
12 months
Data Sampling
Explorations might use sampled data
By default Piwik does not sample data
Data Import
Import cost, offline or user/client ID data
Via SDK, API, GCS, AWS & more
Import cost data, search keywords, user/client ID and audience data
through integrations
Data Export
With sheets, BigQuery or API
To GCS, BigQuery, Redshift & more
As CSV, XML, JSON, or via an API
via CSV or to third-party tools by ID push
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
Cookieless
Google Analytics relies on first-party cookies.
Amplitude relies on first-party cookies.
Piwik features a cookieless tracking option
Mouseflow uses first-party cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Email alerts based on thresholds
Via web hook
Email Reports
Recurring shared reporting
Subscribe to dashboard for daily reports
Daily, weekly or monthly reports
Hourly, daily, or weekly emails
Reporting
Trend Reporting
Simple visitor trend graphs
Device Reporting
Device type, browser, OS and more
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Customisable funnel exploration
Flexible funnels to analyse conversion, time to convert & more
Detailed funnel report up to 5 steps
Simple funnel report, watch recordings from converters
User Flow Reporting
Flexible Sankey chart exploration
Standard & reverse Sankey charts
Standard, transition & reverse Sankey charts
Segmentation
Segment creation and overlap exploration
Unlimited segments
Segment users to filter heatmaps & recordings
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
Retention Analysis and Lifecycle charts
Customer loyalty eCommerce report
Attribution Reporting
Attribution models comparison
Multi-channel attribution with 98% accuracy
Ecommerce Reporting
Extensive e-commerce reports
Elaborate Ecommerce reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Create an overlay with the site inspector Chrome extension
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
GA4 does not offer recordings
Session Replay
Elaborate filtering & livestream options
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
200 slots for each scope and they can't be removed
Custom Metrics
50 event-scoped metrics
20 custom formulas to create the metric you need
Also called Calculated metrics
Custom Reports
All reports are customisable
Automatic form tracking
Custom Events
25 parameters per event
Create a custom event from existing events
Include category, action, and optionally name and value
Custom tagging of recordings
Annotations
Notes feature added in 2024
Add to any graph or include them in scheduled reports or alerts
Support
Support description
Support is available via chat and the support center.
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community