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Summary
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Pros
  • No bots or referrer spam
  • Privacy-friendly
  • Simple but detailed
  • Uptime monitoring
  • Simple & Intuïtive
  • User segmentation
  • Data visualisations
  • Feature Analytics
  • Privacy focused
  • Cookieless
  • Lightweight script
  • Good support
  • Easy to use
  • Intuitive dashboards
  • Great filtering
  • Possibility to tag elements
  • Helpfull support
  • Automatic form tracking
  • User feedback surveys
Cons
  • Limited features
  • Limited integrations
  • Lower quality visuals
  • Dashboard customisation
  • Limited free plan
  • User support access
  • Pricing transparency
  • Limited features due to cookieless
  • Not very customisable
  • No free version
  • Lack of insight for Iframe recordings
  • Funnels could be improved
  • You run into credit limit quite fast

Pricing information

Starting Price
Pro$9.99 p/m
FreeFree
CustomOn req.
Pro plus$14.99 p/m
Pro Platinum$19.99 p/m
StarterFree
Growth$49+ p/m
EnterpriseOn req.
Starter€15 p/m
Business€40 p/m
EnterpriseOn req.
FreeFree
Starter€39 p/m
Growth€129 p/m
Business€259 p/m
Pro€499 p/m
EnterpriseOn req.
Free trial period
21 days
Free plan
14 days
14 days

Account Management

Trackable Items
1
Unlimited
5-10+ depending on plan
10
User Seats
Unlimited
Unlimited for all plans
1-10+ depending on plan
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Clicky
You
You
Mouseflow
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
30 months
Unlimited
Unlimited
12 months
Data Sampling
Data Import
Via SDK, API, GCS, AWS & more
GA importer included
through integrations
Data Export
To GCS, BigQuery, Redshift & more
As CSV or via API
via CSV or to third-party tools by ID push
Compliance
  • GDPR
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
Cookieless
No tracking cookies, GDPR-compliant by default
Amplitude relies on first-party cookies.
Simple Analytics is cookieless by default.
Mouseflow uses first-party cookies

Alerts & Automation

Custom Alerts
Via web hook
Email Reports
Subscribe to dashboard for daily reports
Daily, weekly, monthly
Hourly, daily, or weekly emails

Reporting

Trend Reporting
Curved and linear trend lines
Simple visitor trend graphs
Device Reporting
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
Line up goals for simple funnel
Simple funnel report, watch recordings from converters
User Flow Reporting
Standard & reverse Sankey charts
Segmentation
Filter dashboard with visitor attributes
Segment users to filter heatmaps & recordings
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Attribution Reporting
Ecommerce Reporting
Elaborate Ecommerce reporting

User Experience Features

Heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Session Replay
Elaborate filtering & livestream options
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys
Custom triggered text, multiple choice & NPS ratings

Customizability

Custom Properties
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Automatic form tracking
Custom Events
Create a custom event from existing events
Custom tagging of recordings
Annotations
Able to include links in annotations

Support

Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Simple Analytics offers knowledgable support through phone and email.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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