Compare
Compare Analytics Tools
Rating
5/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Easy to use
- Great tagging feature
- Attentive support team
Cons
- No data import
- Short free trial
- Limited features
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- New version can be glitchy
- Slight learning curve for beginners
Pricing information
Starting Price
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
Free trial period
30 days
14 days
14 days
7 days
Account Management
Trackable Items
50
Unlimited
10
1 per plan but option to add 1 for €5
User Seats
Unlimited
3 to unlimited, by plan
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Leadinfo
Mouseflow
Lucky Orange
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
30 days
12 months
2 months for heatmaps & recordings and 12 for other features
Data Sampling
Data Import
Google Analytics importer
Used for bulk tagging leads
through integrations
Data Export
One-click CSV export
Elaborate lead export in CSV or for Linkedin
via CSV or to third-party tools by ID push
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Fathom is cookieless by default.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Mouseflow uses first-party cookies
Lucky orange uses first-party cookies
Alerts & Automation
Custom Alerts
Via web hook
Email Reports
Weekly or monthly reporting
Daily, weekly or monthly lead overview
Hourly, daily, or weekly emails
Reporting
Trend Reporting
Analyse your peak hours
Simple visitor trend graphs
Device Reporting
Device type, browser & OS
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Simple funnel report, watch recordings from converters
User Flow Reporting
Segmentation
Instant filters on any data point
Filter leads by country, channel or page
Segment users to filter heatmaps & recordings
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral widget
Simple referrer graph
Ecommerce Reporting
By means of custom events
User Experience Features
Heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Included from the Scale plan
Elaborate filtering & livestream options
A/B Testing
User Feedback
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
Define your own labels
Custom Metrics
Custom Reports
Automatic form tracking
Custom Events
Can include: name, ID & value
Define triggers to label a lead or send them to CRM
Custom tagging of recordings
Annotations
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community