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Compare Analytics Tools
Rating
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Integrations
- Branding method
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
Free trial period
21 days
Free plan
14 days
Free plan
Account Management
Trackable Items
30
Unlimited
10
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- Not applicable
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Mouseflow
You
Data Freshness
15 minutes or more
Realtime
Realtime
Realtime
Data Retention
Unlimited and customizable
Unlimited
12 months
Unlimited
Data Sampling
Matomo doesn’t use data sampling
Usermaven does not sample data
Data Import
Import Google Analytics data, search keywords & server logs
by means of the REST API
through integrations
Google Analytics importer
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
by means of the REST API
via CSV or to third-party tools by ID push
Via API or CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Matomo offers cookieless tracking.
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Mouseflow uses first-party cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Via web hook
Threshold-based alerts
Email Reports
Detailed daily, weekly and monthly reports
Hourly, daily, or weekly emails
Scheduled email reports
Reporting
Trend Reporting
Simple visitor trend graphs
Device Reporting
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Basic funnel reporting
Simple funnel report, watch recordings from converters
AI-powered funnel analysis
User Flow Reporting
With flexible Sankey chart
User journey visualization
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Segment users to filter heatmaps & recordings
Segments & cohorts
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
Model comparison report
Multi-touch attribution with 7 models
Ecommerce Reporting
Revenue attribution
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Record specific pages or only after activity or duration
Domstream
Elaborate filtering & livestream options
A/B Testing
A/B Testing Platform (premium feature)
User Feedback
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom properties
Custom Metrics
Custom Reports
Flexible report design
Automatic form tracking
Custom dashboards
Custom Events
Custom tagging of recordings
Auto-captured events
Annotations
On any graph or via API
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community