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Compare Analytics Tools
Rating
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Easy to use
- Great tagging feature
- Attentive support team
Cons
- Integrations
- Branding method
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- Limited free plan
- New version can be glitchy
- Slight learning curve for beginners
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
21 days
14 days
30 days
7 days
Account Management
Trackable Items
30
10
1
1 per plan but option to add 1 for €5
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Mouseflow
Statcounter
Lucky Orange
Data Freshness
15 minutes or more
Realtime
Realtime
Realtime
Data Retention
Unlimited and customizable
12 months
Unlimited*
2 months for heatmaps & recordings and 12 for other features
Data Sampling
Matomo doesn’t use data sampling
Data Import
Import Google Analytics data, search keywords & server logs
through integrations
Import Google keyword data
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
via CSV or to third-party tools by ID push
To a spreadsheet or other third party software.
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- GDPR
- CCPA
Cookieless
Matomo offers cookieless tracking.
Mouseflow uses first-party cookies
Statcounter uses cookies
Lucky orange uses first-party cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Via web hook
Important visitor alerts
Email Reports
Detailed daily, weekly and monthly reports
Hourly, daily, or weekly emails
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Simple visitor trend graphs
Device Reporting
Filter by device type, OS, browser & screen resolution
Device type, browser, OS & screen resolution
Funnel Reporting
Basic funnel reporting
Simple funnel report, watch recordings from converters
User Flow Reporting
With flexible Sankey chart
Simple ordered list of pages visited
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Segment users to filter heatmaps & recordings
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Attribution Reporting
Model comparison report
Simple referral & UTM sources
Simple referrer graph
Ecommerce Reporting
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Record specific pages or only after activity or duration
Elaborate filtering & livestream options
Recordings with many filtering options
A/B Testing
A/B Testing Platform (premium feature)
User Feedback
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom Metrics
Custom Reports
Flexible report design
Automatic form tracking
Custom Events
Custom tagging of recordings
Max 5 custom tags + values per page
Annotations
On any graph or via API
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community