Compare
Compare Analytics Tools
Matomo Analytics
Free plan
Only Matomo Analytics has:
- Data Sampling
Mouseflow
Free plan
No feature only Mouseflow has.
Adobe Analytics
On request
No feature only Adobe Analytics has.
Fullstory
Free plan
No feature only Fullstory has.
Matomo Analytics
Mouseflow
Adobe Analytics
FullstorySummary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Integrations
- Branding method
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
- On-PremiseFree
- Cloud€19+ p/m
- FreeFree
- Starter€39 p/m
- Growth€129 p/m
- Business€259 p/m
- Pro€499 p/m
- EnterpriseOn req.
- SelectOn req.
- PrimeOn req.
- UltimateOn req.
- FullstoryFreeFree
- BusinessOn req.
- AdvancedOn req.
- EnterpriseOn req.
Free trial period
21 days
14 days
Free plan
Free plan
Account Management
Trackable Items
30
10
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Mouseflow
Adobe Analytics
You
Data Freshness
15 minutes or more
Realtime
2 hours
Data Retention
Unlimited and customizable
12 months
25 months by default
12 months on FullstoryFree, paid plans not published
Data Sampling
Matomo doesn’t use data sampling
Some Audience Manager reports display results sampled data
Data Import
Import Google Analytics data, search keywords & server logs
through integrations
Though data sources, API or data connectors
Browser and Server APIs, Segment and Tealium integrations
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
via CSV or to third-party tools by ID push
Through data feeds, a data warehouse or FTP and SFTP
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
Cookieless
Matomo offers cookieless tracking.
Mouseflow uses first-party cookies
Adobe uses tracking cookies
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Via web hook
Via e-mail or SMS
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Detailed daily, weekly and monthly reports
Hourly, daily, or weekly emails
Flexible scheduled reporting
Reporting
Trend Reporting
Simple visitor trend graphs
Metric trends
Device Reporting
Filter by device type, OS, browser & screen resolution
Device types, OS, OS versions & mobile carriers
Device breakdown
Funnel Reporting
Basic funnel reporting
Simple funnel report, watch recordings from converters
Bar chart funnel report
Funnels and conversions
User Flow Reporting
With flexible Sankey chart
Fallout & Flow (Sankey chart) reports
Journey maps, page flows
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Segment users to filter heatmaps & recordings
Advanced segments with Segment builder & Segment manager
User segments
Cohort Reports
Analyse and segment by cohort
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
Advanced and Enterprise
Attribution Reporting
Model comparison report
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Very flexible ecommerce reporting
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Click, movement, scroll, attention, live & geo heatmaps
Called activity map
Click and scroll maps
Session Recordings
Record specific pages or only after activity or duration
Elaborate filtering & livestream options
Session replay, included in FullstoryFree
A/B Testing
A/B Testing Platform (premium feature)
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Custom triggered text, multiple choice & NPS ratings
Guides and Surveys add-on
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom event and user properties
Custom Metrics
Unlimited calculated metrics
Custom calculations
Custom Reports
Flexible report design
Automatic form tracking
Reports in Analysis workspace are customisable
Dashboards, paid plans
Custom Events
Custom tagging of recordings
Up to 1.000 success events
Annotations
On any graph or via API
Available in Workspace
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Matomo AnalyticsMouseflowAdobe AnalyticsFullstory