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Rating
5/5
5/5
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
Pros
  • Data display
  • Flexible data visualisation
  • Engagement reporting
  • Privacy oriented
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
  • Intuitive dashboards
  • Great filtering
  • Possibility to tag elements
  • Helpfull support
  • Automatic form tracking
  • User feedback surveys
  • Lightweight, cookie-free and open-source
  • Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
  • Extensive API
  • Fully-fledged access management
  • Comprehensive filtering by any metric including event metadata
Cons
  • Integrations
  • Branding method
  • Limited features
  • No audience reporting features
  • Lack of insight for Iframe recordings
  • Funnels could be improved
  • You run into credit limit quite fast
  • Visitors are only recognized for up to 24 hours to comply with the privacy policy
  • Heatmaps and session recordings are not available

Pricing information

Starting Price
On-PremiseFree
Cloud€19+ p/m
10k page views$9 p/m
EnterpriseOn req.
200k page views$29 p/m
100k page views$19 p/m
500k page views$49 p/m
1M page views$69 p/m
2M page views$89 p/m
5M page views$129 p/m
10M page views$169 p/m
FreeFree
Starter€39 p/m
Growth€129 p/m
Business€259 p/m
Pro€499 p/m
EnterpriseOn req.
Free trial period
21 days
30 days
14 days
30 days

Account Management

Trackable Items
30
1-10+ depending on plan
10
Unlimited
User Seats
Unlimited
1-10+ depending on plan
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
You
Mouseflow
You
Data Freshness
15 minutes or more
Realtime
Realtime
Realtime
Data Retention
Unlimited and customizable
3-5+ years depending on plan
12 months
Unlimited
Data Sampling
Matomo doesn’t use data sampling
Limited data sampling in reports with over 20M pageviews
Data Import
Import Google Analytics data, search keywords & server logs
e.g. import GA data
through integrations
Import from Plausible, Fathom or Google Analytics
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Export your data to CSV
via CSV or to third-party tools by ID push
via API or CSV
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • PECR
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • ePrivacy
  • PECR
Cookieless
Matomo offers cookieless tracking.
Plausible is cookieless by default.
Mouseflow uses first-party cookies
Pirsch Analytics does not use cookies

Alerts & Automation

Custom Alerts
Receive alerts from every report by email or SMS
Traffic spike notifications through Slack or email
Via web hook
Email Reports
Detailed daily, weekly and monthly reports
Weekly or monthly email reporting
Hourly, daily, or weekly emails
Daily, Weekly, Bi-weekly, Monthly

Reporting

Trend Reporting
Simple visitor trend graphs
Device Reporting
Device type, browser & OS
Filter by device type, OS, browser & screen resolution
Device type, OS, Browser, Browser version, Screen size
Funnel Reporting
Basic funnel reporting
Simple funnel report, watch recordings from converters
Analyze Funnels
User Flow Reporting
With flexible Sankey chart
Basic reporting by looking at Entry & Exit pages
Entry and exit pages
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Use filters to segment your audience
Segment users to filter heatmaps & recordings
Extensive filtering by any metric
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Attribution Reporting
Model comparison report
Ecommerce Reporting
Ecommerce revenue tracking
Possible with custom events and goals

User Experience Features

Heatmaps
Filter specific pages or hide elements on the page
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Record specific pages or only after activity or duration
Elaborate filtering & livestream options
A/B Testing
A/B Testing Platform (premium feature)
Tag-based A/B testing and segmentation
User Feedback
Custom triggered text, multiple choice & NPS ratings

Customizability

Custom Properties
5-15 for each scope and can't delete them
Custom Properties (Business plan and above)
As part of custom events
Custom Metrics
Custom Reports
Flexible report design
Automatic form tracking
Custom Events
By means of adding CSS classes
Custom tagging of recordings
With additional metadata fields (key-value pairs).
Annotations
On any graph or via API

Support

Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Email support, public Discord server
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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