Compare
Compare Analytics Tools
Rating
5/5
4/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
Cons
- Integrations
- Branding method
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Free | Free |
| Enterprise | On req. |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
Free trial period
21 days
Free plan
14 days
14 days
Account Management
Trackable Items
30
1
Unlimited
10
User Seats
Unlimited
Unlimited
3 to unlimited, by plan
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Mixpanel
Leadinfo
Mouseflow
Data Freshness
15 minutes or more
Realtime
Realtime
Realtime
Data Retention
Unlimited and customizable
Unlimited
30 days
12 months
Data Sampling
Matomo doesn’t use data sampling
Data Import
Import Google Analytics data, search keywords & server logs
Via one-off script or Ingestion API
Used for bulk tagging leads
through integrations
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Via raw data export API
Elaborate lead export in CSV or for Linkedin
via CSV or to third-party tools by ID push
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Matomo offers cookieless tracking.
Mixpanel relies on first-party cookies
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Mouseflow uses first-party cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Hourly, daily, or weekly base on event threshold
Via web hook
Email Reports
Detailed daily, weekly and monthly reports
Same as custom alerts
Daily, weekly or monthly lead overview
Hourly, daily, or weekly emails
Reporting
Trend Reporting
Analyse your peak hours
Simple visitor trend graphs
Device Reporting
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Basic funnel reporting
Funnel trend, time to convert & frequency visualisations
Simple funnel report, watch recordings from converters
User Flow Reporting
With flexible Sankey chart
Sankey chart with selected, immediate & drop off events
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Automatically find interesting segments & receive per email
Filter leads by country, channel or page
Segment users to filter heatmaps & recordings
Cohort Reports
Analyse and segment by cohort
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
Attribution Reporting
Model comparison report
Simple UTM tracking with "first touch" attribution
Simple referral widget
Ecommerce Reporting
Option to track purchases but no special reporting
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Record specific pages or only after activity or duration
Included from the Scale plan
Elaborate filtering & livestream options
A/B Testing
A/B Testing Platform (premium feature)
Experiments
User Feedback
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
5-15 for each scope and can't delete them
Define your own labels
Custom Metrics
Max 255 properties per event
Custom Reports
Flexible report design
Unlimited custom dahboards & reports
Automatic form tracking
Custom Events
Combine events into a custom event
Define triggers to label a lead or send them to CRM
Custom tagging of recordings
Annotations
On any graph or via API
Directly on the linechart in Insights
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community