Compare
Compare Analytics Tools
Rating
5/5
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
Cons
- Integrations
- Branding method
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Limited features
- No audience reporting features
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Starter | Free |
| Growth | $49+ p/m |
| Enterprise | On req. |
| 10k page views | $9 p/m |
| Enterprise | On req. |
| 200k page views | $29 p/m |
| 100k page views | $19 p/m |
| 500k page views | $49 p/m |
| 1M page views | $69 p/m |
| 2M page views | $89 p/m |
| 5M page views | $129 p/m |
| 10M page views | $169 p/m |
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
Free trial period
21 days
Free plan
30 days
14 days
Account Management
Trackable Items
30
Unlimited
1-10+ depending on plan
10
User Seats
Unlimited
Unlimited for all plans
1-10+ depending on plan
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
You
Mouseflow
Data Freshness
15 minutes or more
Realtime
Realtime
Realtime
Data Retention
Unlimited and customizable
Unlimited
3-5+ years depending on plan
12 months
Data Sampling
Matomo doesn’t use data sampling
Limited data sampling in reports with over 20M pageviews
Data Import
Import Google Analytics data, search keywords & server logs
Via SDK, API, GCS, AWS & more
e.g. import GA data
through integrations
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
To GCS, BigQuery, Redshift & more
Export your data to CSV
via CSV or to third-party tools by ID push
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
Cookieless
Matomo offers cookieless tracking.
Amplitude relies on first-party cookies.
Plausible is cookieless by default.
Mouseflow uses first-party cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Traffic spike notifications through Slack or email
Via web hook
Email Reports
Detailed daily, weekly and monthly reports
Subscribe to dashboard for daily reports
Weekly or monthly email reporting
Hourly, daily, or weekly emails
Reporting
Trend Reporting
Simple visitor trend graphs
Device Reporting
Device type, browser & OS
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Basic funnel reporting
Flexible funnels to analyse conversion, time to convert & more
Simple funnel report, watch recordings from converters
User Flow Reporting
With flexible Sankey chart
Standard & reverse Sankey charts
Basic reporting by looking at Entry & Exit pages
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Use filters to segment your audience
Segment users to filter heatmaps & recordings
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Retention Analysis and Lifecycle charts
Attribution Reporting
Model comparison report
Ecommerce Reporting
Elaborate Ecommerce reporting
Ecommerce revenue tracking
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Record specific pages or only after activity or duration
Session Replay
Elaborate filtering & livestream options
A/B Testing
A/B Testing Platform (premium feature)
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom Properties (Business plan and above)
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Flexible report design
Automatic form tracking
Custom Events
Create a custom event from existing events
By means of adding CSS classes
Custom tagging of recordings
Annotations
On any graph or via API
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community