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Rating
5/5
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Pros
  • Data display
  • Flexible data visualisation
  • Engagement reporting
  • Privacy oriented
  • Simple & Intuïtive
  • User segmentation
  • Data visualisations
  • Feature Analytics
  • Ease of use
  • Great authorisation management
  • Packed with features
  • Community forum
  • Intergrated tag & consent management
  • Intuitive dashboards
  • Great filtering
  • Possibility to tag elements
  • Helpfull support
  • Automatic form tracking
  • User feedback surveys
Cons
  • Integrations
  • Branding method
  • Dashboard customisation
  • Limited free plan
  • User support access
  • Pricing transparency
  • No progressive payment plan
  • Ecommerce reporting can be improved
  • Lack of insight for Iframe recordings
  • Funnels could be improved
  • You run into credit limit quite fast

Pricing information

Starting Price
On-PremiseFree
Cloud€19+ p/m
StarterFree
Growth$49+ p/m
EnterpriseOn req.
Core - 500k€35 p/m
Enterprise€366 p/m
FreeFree
Starter€39 p/m
Growth€129 p/m
Business€259 p/m
Pro€499 p/m
EnterpriseOn req.
Free trial period
21 days
Free plan
Free plan
14 days

Account Management

Trackable Items
30
Unlimited
10 sites or apps (free) Unlimited (Enterprise)
10
User Seats
Unlimited
Unlimited for all plans
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
You
You
Mouseflow
Data Freshness
15 minutes or more
Realtime
30 min
Realtime
Data Retention
Unlimited and customizable
Unlimited
Up to 25 months
12 months
Data Sampling
Matomo doesn’t use data sampling
By default Piwik does not sample data
Data Import
Import Google Analytics data, search keywords & server logs
Via SDK, API, GCS, AWS & more
Import cost data, search keywords, user/client ID and audience data
through integrations
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
To GCS, BigQuery, Redshift & more
As CSV, XML, JSON, or via an API
via CSV or to third-party tools by ID push
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
  • LGPD
  • ePrivacy
  • PECR
  • GDPR
  • CCPA
Cookieless
Matomo offers cookieless tracking.
Amplitude relies on first-party cookies.
Piwik features a cookieless tracking option
Mouseflow uses first-party cookies

Alerts & Automation

Custom Alerts
Receive alerts from every report by email or SMS
Email alerts based on thresholds
Via web hook
Email Reports
Detailed daily, weekly and monthly reports
Subscribe to dashboard for daily reports
Daily, weekly or monthly reports
Hourly, daily, or weekly emails

Reporting

Trend Reporting
Simple visitor trend graphs
Device Reporting
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Basic funnel reporting
Flexible funnels to analyse conversion, time to convert & more
Detailed funnel report up to 5 steps
Simple funnel report, watch recordings from converters
User Flow Reporting
With flexible Sankey chart
Standard & reverse Sankey charts
Standard, transition & reverse Sankey charts
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Unlimited segments
Segment users to filter heatmaps & recordings
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Retention Analysis and Lifecycle charts
Customer loyalty eCommerce report
Attribution Reporting
Model comparison report
Multi-channel attribution with 98% accuracy
Ecommerce Reporting
Elaborate Ecommerce reporting
Overview, order list, product, days and sessions to purchase & customer loyalty

User Experience Features

Heatmaps
Filter specific pages or hide elements on the page
Create an overlay with the site inspector Chrome extension
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Record specific pages or only after activity or duration
Session Replay
Elaborate filtering & livestream options
A/B Testing
A/B Testing Platform (premium feature)
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys
Custom triggered text, multiple choice & NPS ratings

Customizability

Custom Properties
5-15 for each scope and can't delete them
200 slots for each scope and they can't be removed
Custom Metrics
20 custom formulas to create the metric you need
Also called Calculated metrics
Custom Reports
Flexible report design
Automatic form tracking
Custom Events
Create a custom event from existing events
Include category, action, and optionally name and value
Custom tagging of recordings
Annotations
On any graph or via API
Add to any graph or include them in scheduled reports or alerts

Support

Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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