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Summary
A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
  • Great for B2B leadgen
  • Quality company insights
  • Modern user interface
  • Responsive support
  • Easy to set up
  • Intuitive dashboards
  • Great filtering
  • Possibility to tag elements
  • Helpfull support
  • Automatic form tracking
  • User feedback surveys
  • Permanent free plan with session replay
  • Choice of EU or US data center
  • SOC 2 and ISO 27001, 27701 and 42001 certifications
  • Warehouse sync to BigQuery, Snowflake and Redshift
Cons
  • Limited features
  • Pricing based on company ID's, relevant or not
  • Slight learning curve
  • Lack of insight for Iframe recordings
  • Funnels could be improved
  • You run into credit limit quite fast
  • Paid prices not published
  • Dashboards and StoryAI not in the free plan
  • Alerts and retention reports need an Advanced or Enterprise plan
  • Moving to the EU data center means opening a new account

Pricing information

Starting Price
0-50 company ID's$49 p/m
51-100 company ID's$69 p/m
101-250 company ID's$99 p/m
251-500 company ID's$139 p/m
501-750 company ID's$179 p/m
751-1.000 company ID's$229 p/m
1.001-2.000 company ID's$279 p/m
2.001-3.000 company ID's$349 p/m
3.001-4.000 company ID's$439 p/m
4.001-5.000 company ID's$529 p/m
5.000+ company ID'sOn req.
FreeFree
Starter€39 p/m
Growth€129 p/m
Business€259 p/m
Pro€499 p/m
EnterpriseOn req.
FullstoryFreeFree
BusinessOn req.
AdvancedOn req.
EnterpriseOn req.
Free trial period
14 days
14 days
Free plan
Free plan

Account Management

Trackable Items
Unlimited
10
Unlimited in Portfolio plan
User Seats
Unlimited
Unlimited
Unlimited
10 on FullstoryFree, paid plans not published
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Snitcher
Mouseflow
Pendo
You
Data Freshness
Realtime
Realtime
Hourly updates
Data Retention
12 months*
12 months
84 months
12 months on FullstoryFree, paid plans not published
Data Sampling
Data Import
through integrations
Import historical data by CSV
Browser and Server APIs, Segment and Tealium integrations
Data Export
via CSV or to third-party tools by ID push
Export feedback & reports by CSV or pull data to BI tool
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
Cookieless
Sets one first-party cookie, snitcher_device_id (1 year).
Mouseflow uses first-party cookies
Pendo uses first-party cookies
Capture needs the first-party fs_uid cookie

Alerts & Automation

Custom Alerts
Via web hook
Guide, Page & Feature alerts
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Hourly, daily, or weekly emails
Recieve reports in weekly emails

Reporting

Trend Reporting
Simple visitor trend graphs
Metric trends
Device Reporting
Filter by device type, OS, browser & screen resolution
Device breakdown
Funnel Reporting
Simple funnel report, watch recordings from converters
Funnels and conversions
User Flow Reporting
Journey maps, page flows
Segmentation
Segment users to filter heatmaps & recordings
User segments
Cohort Reports
Retention Reporting
See Cohort analysis
Advanced and Enterprise
Attribution Reporting
Ecommerce Reporting
Order Completed and Product Purchased events

User Experience Features

Heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Click and scroll maps
Session Recordings
Elaborate filtering & livestream options
Session replay, included in FullstoryFree
A/B Testing
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Custom triggered text, multiple choice & NPS ratings
Guides and Surveys add-on

Customizability

Custom Properties
Custom event and user properties
Custom Metrics
Custom calculations
Custom Reports
Automatic form tracking
Change the widgets of a report
Dashboards, paid plans
Custom Events
Custom tagging of recordings
Annotations

Support

Support description
Support via a contact form (answered by email), live chat and the help center.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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