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Summary
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Pros
  • Great for B2B leadgen
  • Company insights
  • Simple implementation
  • The world's largest B2B IP address database
  • Ability to tag users
  • Easy to use
  • Great tagging feature
  • Attentive support team
  • Starts free when client of Cloudflare
  • Very easy to setup
  • Server log additional metrics
  • Difficult to block for Adblockers
Cons
  • Limited features
  • Cluttered interface
  • Crashes sometimes
  • New version can be glitchy
  • Slight learning curve for beginners
  • Limited features
  • Might track high amounts of bot traffic
  • Limited metrics
  • Cannot exclude own visits

Pricing information

Starting Price
EssentialsOn req.
AutomateOn req.
Free trial period
7 days
7 days
Free plan
Free plan

Account Management

Trackable Items
Unlimited
1 per plan but option to add 1 for €5
Unlimited in Portfolio plan
10
User Seats
Unlimited
Unlimited
Unlimited
N/A
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United Kingdom
  • European Economic Area (EEA)
  • United States
  • United States
  • European Economic Area (EEA)
  • United Kingdom
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Lead Forensics
Lucky Orange
Pendo
Cloudflare Analytics
Data Freshness
Realtime
Realtime
Hourly updates
Realtime
Data Retention
3 months
2 months for heatmaps & recordings and 12 for other features
84 months
6 months
Data Sampling
Adaptive sampling of 1-10% on all stats
Data Import
by means of an API
Import historical data by CSV
Data Export
by means of an API
Export feedback & reports by CSV or pull data to BI tool
via CVS or JSON files or an API
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
Cookieless
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Lucky orange uses first-party cookies
Pendo uses first-party cookies
Cloudflare analytics does not use cookies

Alerts & Automation

Custom Alerts
Guide, Page & Feature alerts
Email Reports
Recieve reports in weekly emails
Cloudflare does not feature email reports

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
User Flow Reporting
Segmentation
Cohort Reports
Retention Reporting
See Cohort analysis
Attribution Reporting
Simple referrer graph
Simple referrer dimensions but no UTM tags
Ecommerce Reporting

User Experience Features

Heatmaps
Session Recordings
A/B Testing
User Feedback

Customizability

Custom Properties
Custom Metrics
Custom Reports
Change the widgets of a report
Custom Events
also called triggers
Cloudflare does not feature event tracking
Annotations

Support

Support description
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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