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Rating
5/5
Summary
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
  • Great for B2B leadgen
  • Company insights
  • Simple implementation
  • The world's largest B2B IP address database
  • Ability to tag users
  • Starts free when client of Cloudflare
  • Very easy to setup
  • Server log additional metrics
  • Difficult to block for Adblockers
  • Open-source
  • Simple to understand interface
  • You own your data
  • Provacy-friendly
  • Lightweight script (2kb)
Cons
  • Limited features
  • No audience reporting features
  • Limited features
  • Cluttered interface
  • Crashes sometimes
  • Limited features
  • Might track high amounts of bot traffic
  • Limited metrics
  • Cannot exclude own visits
  • Not a great amount of features

Pricing information

Starting Price
10k page views$9 p/m
EnterpriseOn req.
200k page views$29 p/m
100k page views$19 p/m
500k page views$49 p/m
1M page views$69 p/m
2M page views$89 p/m
5M page views$129 p/m
10M page views$169 p/m
EssentialsOn req.
AutomateOn req.
Free trial period
30 days
7 days
Free plan
14 days

Account Management

Trackable Items
1-10+ depending on plan
Unlimited
10
Unlimited
User Seats
1-10+ depending on plan
Unlimited
N/A
Unlimited for all plans
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United Kingdom
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United Kingdom
  • United States
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Lead Forensics
Cloudflare Analytics
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
3-5+ years depending on plan
3 months
6 months
Unlimited
Data Sampling
Limited data sampling in reports with over 20M pageviews
Adaptive sampling of 1-10% on all stats
Umami does not sample data
Data Import
e.g. import GA data
by means of an API
Data Export
Export your data to CSV
by means of an API
via CVS or JSON files or an API
via API as JSON file
Compliance
  • GDPR
  • CCPA
  • PECR
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
Cookieless
Plausible is cookieless by default.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Cloudflare analytics does not use cookies
Umami Analytics does not use cookies

Alerts & Automation

Custom Alerts
Traffic spike notifications through Slack or email
for Business & Enterprise plans
Email Reports
Weekly or monthly email reporting
Cloudflare does not feature email reports

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS
Device type, browser & OS
Funnel Reporting
User Flow Reporting
Basic reporting by looking at Entry & Exit pages
User journey analysis
Segmentation
Use filters to segment your audience
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referrer dimensions but no UTM tags
UTM & channel attribution
Ecommerce Reporting
Ecommerce revenue tracking
Revenue tracking

User Experience Features

Heatmaps
Session Recordings
Session replays
A/B Testing
User Feedback

Customizability

Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
Custom Reports
Custom Events
By means of adding CSS classes
also called triggers
Cloudflare does not feature event tracking
Track everything from clicks to form submit
Annotations

Support

Support description
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

Looking for more answers?

Check out our knowledge base for more articles on analytics, tracking and privacy.

Go to the knowledge base