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Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Pros
  • User / account segmentation
  • Realtime
  • Integrations
  • Feature revenue reporting
  • Simple implementation
  • Company insights
  • Session Recordings
  • Geographic results
  • CRM integration
  • Great for B2B leadgen
  • Company insights
  • Simple implementation
  • The world's largest B2B IP address database
  • Ability to tag users
  • Starts free when client of Cloudflare
  • Very easy to setup
  • Server log additional metrics
  • Difficult to block for Adblockers
Cons
  • Customisability
  • Limited free version
  • Limited features
  • Specific use-case
  • Not very customizable
  • Quite steep pricing
  • Limited features
  • Cluttered interface
  • Crashes sometimes
  • Limited features
  • Might track high amounts of bot traffic
  • Limited metrics
  • Cannot exclude own visits

Pricing information

Starting Price
Pro$999+ p/m
EnterpriseOn req.
Starter€69+ p/m
Scale€159+ p/m
Pro€359+ p/m
5.000+ company ID'sOn req.
EssentialsOn req.
AutomateOn req.
Free trial period
14 days
14 days
7 days
Free plan

Account Management

Trackable Items
1
Unlimited
Unlimited
10
User Seats
50+
3 to unlimited, by plan
Unlimited
N/A
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • European Economic Area (EEA)
  • United Kingdom
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United Kingdom
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Woopra
Leadinfo
Lead Forensics
Cloudflare Analytics
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
24 months
30 days
3 months
6 months
Data Sampling
Woopra never uses any kind of sampling
Adaptive sampling of 1-10% on all stats
Data Import
Import raw visit data with actions and visitor properties via API
Used for bulk tagging leads
by means of an API
Data Export
Export raw daily visit data via API
Elaborate lead export in CSV or for Linkedin
by means of an API
via CVS or JSON files or an API
Compliance
  • GDPR
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
Cookieless
Woopra relies on first-party cookies.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Cloudflare analytics does not use cookies

Alerts & Automation

Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Email Reports
Daily, weekly or monthly lead overview
Cloudflare does not feature email reports

Reporting

Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Analyse your peak hours
Device Reporting
Device type, browser & OS
Funnel Reporting
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Segmentation
Create dynamic segments based on any combination of criteria
Filter leads by country, channel or page
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Attribution Reporting
Simple referral widget
Simple referrer dimensions but no UTM tags
Ecommerce Reporting

User Experience Features

Heatmaps
Session Recordings
Included from the Scale plan
A/B Testing
User Feedback

Customizability

Custom Properties
Define your own labels
Custom Metrics
Available from the pro plan
Custom Reports
Custom Events
Via HTTP API or Javascript API
Define triggers to label a lead or send them to CRM
also called triggers
Cloudflare does not feature event tracking
Annotations

Support

Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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