Compare

Compare Analytics Tools

Visit website ↗

Rating

5/5

Summary

A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.

B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.

Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.

Pros

Data display
Flexible data visualisation
Engagement reporting
Privacy oriented

Great for B2B leadgen
Company insights
Simple implementation
The world's largest B2B IP address database
Ability to tag users

Starts free when client of Cloudflare
Very easy to setup
Server log additional metrics
Difficult to block for Adblockers

Cons

Integrations
Branding method

Limited features
Cluttered interface
Crashes sometimes

Limited features
Might track high amounts of bot traffic
Limited metrics
Cannot exclude own visits

Pricing information

Starting Price

On-Premise	Free
Cloud	€19+ p/m

Essentials	On req.
Automate	On req.

Free trial period

21 days

7 days

Free plan

Account Management

Trackable Items

Unlimited

User Seats

Unlimited

N/A

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)

United Kingdom
European Economic Area (EEA)

European Economic Area (EEA)
United Kingdom
United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Lead Forensics

Cloudflare Analytics

Data Freshness

15 minutes or more

Realtime

Data Retention

Unlimited and customizable

3 months

6 months

Data Sampling

Matomo doesn’t use data sampling

Adaptive sampling of 1-10% on all stats

Data Import

Import Google Analytics data, search keywords & server logs

by means of an API

Data Export

to CSV, XML, Json or Looker Studio or via HTTP API

by means of an API

via CVS or JSON files or an API

Compliance

GDPR
CCPA
ePrivacy

GDPR
CCPA

GDPR
CCPA
HIPAA
ePrivacy

Cookieless

Matomo offers cookieless tracking.

The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.

Cloudflare analytics does not use cookies

Alerts & Automation

Custom Alerts

Receive alerts from every report by email or SMS

Email Reports

Detailed daily, weekly and monthly reports

Cloudflare does not feature email reports

Reporting

Trend Reporting

Device Reporting

Device type, browser & OS

Funnel Reporting

Basic funnel reporting

User Flow Reporting

With flexible Sankey chart

Segmentation

Based on visit, interaction, campaign, ecommerce, demographics & device

Cohort Reports

Analyse and segment by cohort

Retention Reporting

Attribution Reporting

Model comparison report

Simple referrer dimensions but no UTM tags

Ecommerce Reporting

User Experience Features

Heatmaps

Filter specific pages or hide elements on the page

Session Recordings

Record specific pages or only after activity or duration

A/B Testing

A/B Testing Platform (premium feature)

User Feedback

Customizability

Custom Properties

5-15 for each scope and can't delete them

Custom Metrics

Custom Reports

Flexible report design

Custom Events

also called triggers

Cloudflare does not feature event tracking

Annotations

On any graph or via API

Support

Support description

Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.

Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.

Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community