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Compare Analytics Tools
Rating
4/5
Summary
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Starts free when client of Cloudflare
- Very easy to setup
- Server log additional metrics
- Difficult to block for Adblockers
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Limited features
- Cluttered interface
- Crashes sometimes
- Limited features
- Might track high amounts of bot traffic
- Limited metrics
- Cannot exclude own visits
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
| Free | Free |
| Enterprise | On req. |
| Essentials | On req. |
| Automate | On req. |
| FullstoryFree | Free |
| Business | On req. |
| Advanced | On req. |
| Enterprise | On req. |
Free trial period
Free plan
7 days
Free plan
Free plan
Account Management
Trackable Items
1
Unlimited
10
User Seats
Unlimited
Unlimited
N/A
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United Kingdom
- European Economic Area (EEA)
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Mixpanel
Lead Forensics
Cloudflare Analytics
You
Data Freshness
Realtime
Realtime
Realtime
Data Retention
Unlimited
3 months
6 months
12 months on FullstoryFree, paid plans not published
Data Sampling
Adaptive sampling of 1-10% on all stats
Data Import
Via one-off script or Ingestion API
by means of an API
Browser and Server APIs, Segment and Tealium integrations
Data Export
Via raw data export API
by means of an API
via CVS or JSON files or an API
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
Cookieless
Mixpanel relies on first-party cookies
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Cloudflare analytics does not use cookies
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Hourly, daily, or weekly base on event threshold
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Same as custom alerts
Cloudflare does not feature email reports
Reporting
Trend Reporting
Metric trends
Device Reporting
Device type, browser & OS
Device breakdown
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
Funnels and conversions
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Journey maps, page flows
Segmentation
Automatically find interesting segments & receive per email
User segments
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
Advanced and Enterprise
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Simple referrer dimensions but no UTM tags
Ecommerce Reporting
Option to track purchases but no special reporting
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Click and scroll maps
Session Recordings
Session replay, included in FullstoryFree
A/B Testing
Experiments
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Guides and Surveys add-on
Customizability
Custom Properties
Custom event and user properties
Custom Metrics
Max 255 properties per event
Custom calculations
Custom Reports
Unlimited custom dahboards & reports
Dashboards, paid plans
Custom Events
Combine events into a custom event
also called triggers
Cloudflare does not feature event tracking
Annotations
Directly on the linechart in Insights
Support
Support description
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community