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Compare Analytics Tools
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Summary
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pros
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Easy to set up
- Great interface design
- Reasonable pricing
- Good session recordings
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
Cons
- Limited features
- Cluttered interface
- Crashes sometimes
- Feature flags are limited
- Limited amount of graph types
- Filtering could be improved
- Limited free plan
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
Pricing information
Starting Price
| Essentials | On req. |
| Automate | On req. |
| Cloud Lite | Free |
| Cloud | €0.005 per event / recording |
| Enterprise Cloud | €450 p/m minimum |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
| Test & Experiment Tracking | Free |
| Self-Hosted Pipeline | On req. |
| Snowplow Platform | On req. |
Free trial period
7 days
Free plan
30 days
14 days
Account Management
Trackable Items
Unlimited
Unlimited
1
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United Kingdom
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United Kingdom
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Lead Forensics
You
Statcounter
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
3 months
Unlimited
Unlimited*
Unlimited
Data Sampling
Data Import
by means of an API
Historical data ingestion
Import Google keyword data
Data Export
by means of an API
To a spreadsheet or other third party software.
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- GDPR
- CCPA
- HIPAA
Cookieless
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Posthog has the option to be used without cookies
Statcounter uses cookies
Alerts & Automation
Custom Alerts
Receive alerts via Slack or email
Important visitor alerts
Email Reports
Subscribe to an Insight or dashboard
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS & screen resolution
Funnel Reporting
User Flow Reporting
Simple ordered list of pages visited
Segmentation
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
Attribution Reporting
Simple referral & UTM sources
Ecommerce Reporting
User Experience Features
Heatmaps
Session Recordings
Recordings with many filtering options
A/B Testing
Feature flags and A/B testing
User Feedback
Surveys
Customizability
Custom Properties
Custom Metrics
Custom Reports
Custom Events
also called triggers
Max 5 custom tags + values per page
Annotations
Support
Support description
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community