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Summary
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
  • Great for B2B leadgen
  • Company insights
  • Simple implementation
  • The world's largest B2B IP address database
  • Ability to tag users
  • Easy to set up
  • Great interface design
  • Reasonable pricing
  • Good session recordings
  • Open-source
  • Simple to understand interface
  • You own your data
  • Provacy-friendly
  • Lightweight script (2kb)
Cons
  • Limited features
  • Cluttered interface
  • Crashes sometimes
  • Feature flags are limited
  • Limited amount of graph types
  • Filtering could be improved
  • Not a great amount of features

Pricing information

Starting Price
EssentialsOn req.
AutomateOn req.
Cloud LiteFree
Cloud€0.005 per event / recording
Enterprise Cloud€450 p/m minimum
Free trial period
7 days
Free plan
Free plan
14 days

Account Management

Trackable Items
Unlimited
Unlimited
Unlimited in Portfolio plan
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United Kingdom
  • European Economic Area (EEA)
  • United States
  • United States
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Lead Forensics
You
Pendo
You
Data Freshness
Realtime
Realtime
Hourly updates
Realtime
Data Retention
3 months
Unlimited
84 months
Unlimited
Data Sampling
Umami does not sample data
Data Import
by means of an API
Historical data ingestion
Import historical data by CSV
Data Export
by means of an API
Export feedback & reports by CSV or pull data to BI tool
via API as JSON file
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • PECR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
Cookieless
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Posthog has the option to be used without cookies
Pendo uses first-party cookies
Umami Analytics does not use cookies

Alerts & Automation

Custom Alerts
Receive alerts via Slack or email
Guide, Page & Feature alerts
for Business & Enterprise plans
Email Reports
Subscribe to an Insight or dashboard
Recieve reports in weekly emails

Reporting

Trend Reporting
Device Reporting
Funnel Reporting
User Flow Reporting
User journey analysis
Segmentation
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
See Cohort analysis
Attribution Reporting
UTM & channel attribution
Ecommerce Reporting
Revenue tracking

User Experience Features

Heatmaps
Session Recordings
Session replays
A/B Testing
Feature flags and A/B testing
User Feedback
Surveys

Customizability

Custom Properties
Custom Metrics
Custom Reports
Change the widgets of a report
Custom Events
also called triggers
Track everything from clicks to form submit
Annotations

Support

Support description
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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Check out our knowledge base for more articles on analytics, tracking and privacy.

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