Compare
Compare Analytics Tools
Rating
5/5
Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Pros
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
Cons
- Customisability
- Limited free version
- Limited features due to cookieless
- Not very customisable
- No free version
- Limited features
- Cluttered interface
- Crashes sometimes
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
Pricing information
Starting Price
| Pro | $999+ p/m |
| Enterprise | On req. |
| Starter | €15 p/m |
| Business | €40 p/m |
| Enterprise | On req. |
| Essentials | On req. |
| Automate | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
14 days
14 days
7 days
Free plan
Account Management
Trackable Items
1
5-10+ depending on plan
Unlimited
Unlimited
User Seats
50+
1-10+ depending on plan
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United States
- European Economic Area (EEA)
- United Kingdom
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Woopra
You
Lead Forensics
Adobe Analytics
Data Freshness
Realtime
Realtime
Realtime
2 hours
Data Retention
24 months
Unlimited
3 months
25 months by default
Data Sampling
Woopra never uses any kind of sampling
Some Audience Manager reports display results sampled data
Data Import
Import raw visit data with actions and visitor properties via API
GA importer included
by means of an API
Though data sources, API or data connectors
Data Export
Export raw daily visit data via API
As CSV or via API
by means of an API
Through data feeds, a data warehouse or FTP and SFTP
Compliance
- GDPR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
Cookieless
Woopra relies on first-party cookies.
Simple Analytics is cookieless by default.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Adobe uses tracking cookies
Alerts & Automation
Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Via e-mail or SMS
Email Reports
Daily, weekly, monthly
Flexible scheduled reporting
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Curved and linear trend lines
Device Reporting
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Line up goals for simple funnel
Bar chart funnel report
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Fallout & Flow (Sankey chart) reports
Segmentation
Create dynamic segments based on any combination of criteria
Filter dashboard with visitor attributes
Advanced segments with Segment builder & Segment manager
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Churn, rolling & latency tables
Retention Reporting
Uncover at-risk users and discover engaged users
Retention cohort report
Attribution Reporting
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Very flexible ecommerce reporting
User Experience Features
Heatmaps
Called activity map
Session Recordings
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Metrics
Available from the pro plan
Unlimited calculated metrics
Custom Reports
Reports in Analysis workspace are customisable
Custom Events
Via HTTP API or Javascript API
also called triggers
Up to 1.000 success events
Annotations
Able to include links in annotations
Available in Workspace
Support
Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Simple Analytics offers knowledgable support through phone and email.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community