Compare
Compare Analytics Tools
Lead Forensics
On request
Has, and not every other tool does:
- Cookieless
- Attribution Reporting
- Custom Events
Mouseflow
Free plan
Has, and not every other tool does:
- Cookieless
- Custom Alerts
- Email Reports
- Device Reporting
- Funnel Reporting
- Segmentation
- Heatmaps
- Session Recordings
- A/B Testing
- User Feedback
- Custom Reports
- Custom Events
Snowplow Analytics
Free plan
Has, and not every other tool does:
- Device Reporting
- Funnel Reporting
- Segmentation
- Cohort Reports
- Retention Reporting
- Attribution Reporting
- Ecommerce Reporting
Pendo
Has, and not every other tool does:
- Custom Alerts
- Email Reports
- Device Reporting
- Funnel Reporting
- Segmentation
- Cohort Reports
- Retention Reporting
- Heatmaps
- A/B Testing
- User Feedback
- Custom Reports
- Custom Events
Summary
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
Cons
- Limited features
- Cluttered interface
- Crashes sometimes
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
Pricing information
Starting Price
- EssentialsOn req.
- AutomateOn req.
- FreeFree
- Starter€39 p/m
- Growth€129 p/m
- Business€259 p/m
- Pro€499 p/m
- EnterpriseOn req.
- Test & Experiment TrackingFree
- Self-Hosted PipelineOn req.
- Snowplow PlatformOn req.
Free trial period
7 days
14 days
14 days
Free plan
Account Management
Trackable Items
Unlimited
10
Unlimited in Portfolio plan
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United Kingdom
- European Economic Area (EEA)
- European Economic Area (EEA)
- United Kingdom
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Lead Forensics
Mouseflow
You
Pendo
Data Freshness
Realtime
Realtime
Realtime
Hourly updates
Data Retention
3 months
12 months
Unlimited
84 months
Data Sampling
Data Import
by means of an API
through integrations
Import historical data by CSV
Data Export
by means of an API
via CSV or to third-party tools by ID push
Export feedback & reports by CSV or pull data to BI tool
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- CCPA
- ePrivacy
Cookieless
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Mouseflow uses first-party cookies
Pendo uses first-party cookies
Alerts & Automation
Custom Alerts
Via web hook
Guide, Page & Feature alerts
Email Reports
Hourly, daily, or weekly emails
Recieve reports in weekly emails
Reporting
Trend Reporting
Simple visitor trend graphs
Device Reporting
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Simple funnel report, watch recordings from converters
User Flow Reporting
Segmentation
Segment users to filter heatmaps & recordings
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
See Cohort analysis
Attribution Reporting
Ecommerce Reporting
User Experience Features
Heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Elaborate filtering & livestream options
A/B Testing
User Feedback
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
Custom Metrics
Custom Reports
Automatic form tracking
Change the widgets of a report
Custom Events
also called triggers
Custom tagging of recordings
Annotations
Support
Support description
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community