Compare
Compare Analytics Tools
Rating
4/5
4/5
Summary
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
Pros
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
Cons
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
- Limited reporting features
- Limited integrations
- Limited features
- Cluttered interface
- Crashes sometimes
Pricing information
Starting Price
| Free | Free |
| Enterprise | On req. |
| Clarity | Free |
| Essentials | On req. |
| Automate | On req. |
Free trial period
Free plan
Free plan
Free plan
7 days
Account Management
Trackable Items
1
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- Not applicable
- European Economic Area (EEA)
- United States
- United Kingdom
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Mixpanel
You
Microsoft Clarity
Lead Forensics
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
Unlimited
13 months
3 months
Data Sampling
Data Import
Via one-off script or Ingestion API
by means of the REST API
by means of an API
Data Export
Via raw data export API
by means of the REST API
by means of an API
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
Cookieless
Mixpanel relies on first-party cookies
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Clarity uses first-party cookies
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Alerts & Automation
Custom Alerts
Hourly, daily, or weekly base on event threshold
Email Reports
Same as custom alerts
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS widgets
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Segmentation
Automatically find interesting segments & receive per email
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Simple referral metrics
Ecommerce Reporting
Option to track purchases but no special reporting
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Session Recordings
Domstream
Filter by actions, duration, pages & device
A/B Testing
Experiments
User Feedback
Customizability
Custom Properties
Custom Metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Custom Events
Combine events into a custom event
also called triggers
Annotations
Directly on the linechart in Insights
Support
Support description
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Support is available via chat, email and the support center.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community