Compare
Compare Analytics Tools
Rating
5/5
4/5
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Lightweight, cookie-free and open-source
- Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
- Extensive API
- Fully-fledged access management
- Comprehensive filtering by any metric including event metadata
Cons
- Integrations
- Branding method
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Limited features
- Cluttered interface
- Crashes sometimes
- Visitors are only recognized for up to 24 hours to comply with the privacy policy
- Heatmaps and session recordings are not available
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Essentials | On req. |
| Automate | On req. |
Free trial period
21 days
Free plan
7 days
30 days
Account Management
Trackable Items
30
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
1
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- United Kingdom
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Hotjar
Lead Forensics
You
Data Freshness
15 minutes or more
30 minutes
Realtime
Realtime
Data Retention
Unlimited and customizable
12 months
3 months
Unlimited
Data Sampling
Matomo doesn’t use data sampling
Data Import
Import Google Analytics data, search keywords & server logs
Send user data to Hotjar to enhance analysis
by means of an API
Import from Plausible, Fathom or Google Analytics
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Export recording meta data
by means of an API
via API or CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- PECR
Cookieless
Matomo offers cookieless tracking.
Hotjar relies on first-party cookies.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Pirsch Analytics does not use cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
in the interface, via e-mail or Slack
Email Reports
Detailed daily, weekly and monthly reports
e.g. daily survey responses reports
Daily, Weekly, Bi-weekly, Monthly
Reporting
Trend Reporting
Device Reporting
See on which device the user was
Device type, OS, Browser, Browser version, Screen size
Funnel Reporting
Basic funnel reporting
Discover why users drop off
Analyze Funnels
User Flow Reporting
With flexible Sankey chart
Entry and exit pages
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Create custom filters for recordings
Extensive filtering by any metric
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Attribution Reporting
Model comparison report
Ecommerce Reporting
Possible with custom events and goals
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Unlimited
Session Recordings
Record specific pages or only after activity or duration
Record all interaction with your site
A/B Testing
A/B Testing Platform (premium feature)
No A/B testing tool only integrations
Tag-based A/B testing and segmentation
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
5-15 for each scope and can't delete them
As part of custom events
Custom Metrics
Custom Reports
Flexible report design
Custom Events
Track and filter sessions & heatmaps
also called triggers
With additional metadata fields (key-value pairs).
Annotations
On any graph or via API
Hotjar does not have annotations
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Email support, public Discord server
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community