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Summary
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
Pros
  • Privacy focused
  • Cookieless
  • Lightweight script
  • Good support
  • Easy to use
  • Company insights
  • Session Recordings
  • Geographic results
  • CRM integration
  • Great for B2B leadgen
  • Company insights
  • Simple implementation
  • The world's largest B2B IP address database
  • Ability to tag users
  • Easy to set up
  • Great interface design
  • Reasonable pricing
  • Good session recordings
Cons
  • Limited features due to cookieless
  • Not very customisable
  • No free version
  • Limited features
  • Specific use-case
  • Not very customizable
  • Quite steep pricing
  • Limited features
  • Cluttered interface
  • Crashes sometimes
  • Feature flags are limited
  • Limited amount of graph types
  • Filtering could be improved

Pricing information

Starting Price
Starter€15 p/m
Business€40 p/m
EnterpriseOn req.
Starter€69+ p/m
Scale€159+ p/m
Pro€359+ p/m
5.000+ company ID'sOn req.
EssentialsOn req.
AutomateOn req.
Cloud LiteFree
Cloud€0.005 per event / recording
Enterprise Cloud€450 p/m minimum
Free trial period
14 days
14 days
7 days
Free plan

Account Management

Trackable Items
5-10+ depending on plan
Unlimited
Unlimited
Unlimited
User Seats
1-10+ depending on plan
3 to unlimited, by plan
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United Kingdom
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Leadinfo
Lead Forensics
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
30 days
3 months
Unlimited
Data Sampling
Data Import
GA importer included
Used for bulk tagging leads
by means of an API
Historical data ingestion
Data Export
As CSV or via API
Elaborate lead export in CSV or for Linkedin
by means of an API
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • PECR
Cookieless
Simple Analytics is cookieless by default.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Posthog has the option to be used without cookies

Alerts & Automation

Custom Alerts
Receive alerts via Slack or email
Email Reports
Daily, weekly, monthly
Daily, weekly or monthly lead overview
Subscribe to an Insight or dashboard

Reporting

Trend Reporting
Curved and linear trend lines
Analyse your peak hours
Device Reporting
Funnel Reporting
Line up goals for simple funnel
User Flow Reporting
Segmentation
Filter dashboard with visitor attributes
Filter leads by country, channel or page
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral widget
Ecommerce Reporting

User Experience Features

Heatmaps
Session Recordings
Included from the Scale plan
A/B Testing
Feature flags and A/B testing
User Feedback
Surveys

Customizability

Custom Properties
Define your own labels
Custom Metrics
Custom Reports
Custom Events
Define triggers to label a lead or send them to CRM
also called triggers
Annotations
Able to include links in annotations

Support

Support description
Simple Analytics offers knowledgable support through phone and email.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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