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Compare Analytics Tools
Rating
5/5
Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- No progressive payment plan
- Ecommerce reporting can be improved
- Limited features
- Cluttered interface
- Crashes sometimes
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Starter | Free |
| Growth | $49+ p/m |
| Enterprise | On req. |
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Essentials | On req. |
| Automate | On req. |
Free trial period
Free plan
Free plan
7 days
Free plan
Account Management
Trackable Items
Unlimited
10 sites or apps (free) Unlimited (Enterprise)
Unlimited
Unlimited
User Seats
Unlimited for all plans
Unlimited
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United Kingdom
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Lead Forensics
You
Data Freshness
Realtime
30 min
Realtime
Realtime
Data Retention
Unlimited
Up to 25 months
3 months
Unlimited
Data Sampling
By default Piwik does not sample data
Usermaven does not sample data
Data Import
Via SDK, API, GCS, AWS & more
Import cost data, search keywords, user/client ID and audience data
by means of an API
Google Analytics importer
Data Export
To GCS, BigQuery, Redshift & more
As CSV, XML, JSON, or via an API
by means of an API
Via API or CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Amplitude relies on first-party cookies.
Piwik features a cookieless tracking option
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Cookieless tracking available
Alerts & Automation
Custom Alerts
Email alerts based on thresholds
Threshold-based alerts
Email Reports
Subscribe to dashboard for daily reports
Daily, weekly or monthly reports
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
Detailed funnel report up to 5 steps
AI-powered funnel analysis
User Flow Reporting
Standard & reverse Sankey charts
Standard, transition & reverse Sankey charts
User journey visualization
Segmentation
Unlimited segments
Segments & cohorts
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Customer loyalty eCommerce report
Retention analysis (Business plan)
Attribution Reporting
Multi-channel attribution with 98% accuracy
Multi-touch attribution with 7 models
Ecommerce Reporting
Elaborate Ecommerce reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Revenue attribution
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Session Recordings
Session Replay
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Custom properties
Custom Metrics
20 custom formulas to create the metric you need
Also called Calculated metrics
Custom Reports
Custom dashboards
Custom Events
Create a custom event from existing events
Include category, action, and optionally name and value
also called triggers
Auto-captured events
Annotations
Add to any graph or include them in scheduled reports or alerts
Support
Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community