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Compare Analytics Tools
Rating
5/5
Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
Pros
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
Cons
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Limited features
- No audience reporting features
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
- Limited features
- Cluttered interface
- Crashes sometimes
Pricing information
Starting Price
| Starter | Free |
| Growth | $49+ p/m |
| Enterprise | On req. |
| 10k page views | $9 p/m |
| Enterprise | On req. |
| 200k page views | $29 p/m |
| 100k page views | $19 p/m |
| 500k page views | $49 p/m |
| 1M page views | $69 p/m |
| 2M page views | $89 p/m |
| 5M page views | $129 p/m |
| 10M page views | $169 p/m |
| Essentials | On req. |
| Automate | On req. |
Free trial period
Free plan
30 days
Free plan
7 days
Account Management
Trackable Items
Unlimited
1-10+ depending on plan
Unlimited
Unlimited
User Seats
Unlimited for all plans
1-10+ depending on plan
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- Not applicable
- United Kingdom
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
You
Lead Forensics
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
3-5+ years depending on plan
Unlimited
3 months
Data Sampling
Limited data sampling in reports with over 20M pageviews
Data Import
Via SDK, API, GCS, AWS & more
e.g. import GA data
by means of the REST API
by means of an API
Data Export
To GCS, BigQuery, Redshift & more
Export your data to CSV
by means of the REST API
by means of an API
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Amplitude relies on first-party cookies.
Plausible is cookieless by default.
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Alerts & Automation
Custom Alerts
Traffic spike notifications through Slack or email
Email Reports
Subscribe to dashboard for daily reports
Weekly or monthly email reporting
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
User Flow Reporting
Standard & reverse Sankey charts
Basic reporting by looking at Entry & Exit pages
Segmentation
Use filters to segment your audience
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Attribution Reporting
Ecommerce Reporting
Elaborate Ecommerce reporting
Ecommerce revenue tracking
User Experience Features
Heatmaps
Session Recordings
Session Replay
Domstream
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys
Customizability
Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Custom Events
Create a custom event from existing events
By means of adding CSS classes
also called triggers
Annotations
Support
Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community