Compare
Compare Analytics Tools
Fathom Analytics
From $15 p/m
Only Fathom Analytics has:
- Email Reports
Lead Forensics
On request
No feature only Lead Forensics has.
Snowplow Analytics
Free plan
Only Snowplow Analytics has:
- Cohort Reports
- Retention Reporting
Umami
Only Umami has:
- Data Sampling
- Custom Alerts
- User Flow Reporting
- Session Recordings
- Custom Reports
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- No data import
- Short free trial
- Limited features
- Limited features
- Cluttered interface
- Crashes sometimes
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
- Not a great amount of features
Pricing information
Starting Price
- 100k page views$15 p/m
- 200k page views$25 p/m
- 500k page views$45 p/m
- 1 Million page views$60 p/m
- 2 Million page views$100 p/m
- EssentialsOn req.
- AutomateOn req.
- Test & Experiment TrackingFree
- Self-Hosted PipelineOn req.
- Snowplow PlatformOn req.
Free trial period
30 days
7 days
14 days
14 days
Account Management
Trackable Items
50
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United Kingdom
- European Economic Area (EEA)
- United Kingdom
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Lead Forensics
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
3 months
Unlimited
Unlimited
Data Sampling
Umami does not sample data
Data Import
Google Analytics importer
by means of an API
Data Export
One-click CSV export
by means of an API
via API as JSON file
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
Cookieless
Fathom is cookieless by default.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
for Business & Enterprise plans
Email Reports
Weekly or monthly reporting
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
User Flow Reporting
User journey analysis
Segmentation
Instant filters on any data point
Simple filters like browser, OS, and country
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
Attribution Reporting
UTM & channel attribution
Ecommerce Reporting
By means of custom events
Revenue tracking
User Experience Features
Heatmaps
Session Recordings
Session replays
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Metrics
Custom Reports
Custom Events
Can include: name, ID & value
also called triggers
Track everything from clicks to form submit
Annotations
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community