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Rating
4/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Pros
  • Company insights
  • Easy setup
  • CRM integration
  • Great for leadgen
  • Great for B2B leadgen
  • Company insights
  • Simple implementation
  • The world's largest B2B IP address database
  • Ability to tag users
  • Easy to use
  • Google Ads integration
  • Great session playback
  • Click fraud detection
  • Visitor alerts
  • Starts free when client of Cloudflare
  • Very easy to setup
  • Server log additional metrics
  • Difficult to block for Adblockers
Cons
  • Specific use-case
  • Limited data retention
  • Limited features
  • Limited features
  • Cluttered interface
  • Crashes sometimes
  • Limited free plan
  • Limited features
  • Might track high amounts of bot traffic
  • Limited metrics
  • Cannot exclude own visits

Pricing information

Starting Price
LiteFree
Discover€79+ p/m (billed annually)
Activate€369+ p/m (billed annually)
Scale€599+ p/m (billed annually)
EnterpriseOn req.
EssentialsOn req.
AutomateOn req.
FreeFree
100k Page Views€9+ p/m
250k Page Views€19+ p/m
Free trial period
14 days
7 days
30 days
Free plan

Account Management

Trackable Items
Unlimited
Unlimited
1
10
User Seats
Unlimited
Unlimited
Unlimited
N/A
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United Kingdom
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United Kingdom
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Leadfeeder
Lead Forensics
Statcounter
Cloudflare Analytics
Data Freshness
1 hour
Realtime
Realtime
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
3 months
Unlimited*
6 months
Data Sampling
Adaptive sampling of 1-10% on all stats
Data Import
by means of an API
Import Google keyword data
Data Export
Included on Scale, otherwise uses credits
by means of an API
To a spreadsheet or other third party software.
via CVS or JSON files or an API
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • GDPR
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Statcounter uses cookies
Cloudflare analytics does not use cookies

Alerts & Automation

Custom Alerts
Important visitor alerts
Email Reports
Detailed, mobile-friendly reports
Cloudflare does not feature email reports

Reporting

Trend Reporting
Device Reporting
Device type, browser, OS & screen resolution
Device type, browser & OS
Funnel Reporting
User Flow Reporting
Simple ordered list of pages visited
Segmentation
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral & UTM sources
Simple referrer dimensions but no UTM tags
Ecommerce Reporting

User Experience Features

Heatmaps
Session Recordings
Recordings with many filtering options
A/B Testing
User Feedback

Customizability

Custom Properties
Custom Metrics
Custom Reports
Custom Events
also called triggers
Max 5 custom tags + values per page
Cloudflare does not feature event tracking
Annotations

Support

Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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