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Rating
5/5
Summary
A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
  • Great for B2B leadgen
  • Quality company insights
  • Modern user interface
  • Responsive support
  • Easy to set up
  • Intuitive dashboards
  • Great filtering
  • Possibility to tag elements
  • Helpfull support
  • Automatic form tracking
  • User feedback surveys
  • Starts free when client of Cloudflare
  • Very easy to setup
  • Server log additional metrics
  • Difficult to block for Adblockers
  • Privacy-focused
  • Performance monitoring
  • Open-source
  • Browser extensions for quick access to analytics
  • Messenger integrations
Cons
  • Limited features
  • Pricing based on company ID's, relevant or not
  • Slight learning curve
  • Lack of insight for Iframe recordings
  • Funnels could be improved
  • You run into credit limit quite fast
  • Limited features
  • Might track high amounts of bot traffic
  • Limited metrics
  • Cannot exclude own visits
  • Limited integration capabilities

Pricing information

Starting Price
0-50 company ID's$49 p/m
51-100 company ID's$69 p/m
101-250 company ID's$99 p/m
251-500 company ID's$139 p/m
501-750 company ID's$179 p/m
751-1.000 company ID's$229 p/m
1.001-2.000 company ID's$279 p/m
2.001-3.000 company ID's$349 p/m
3.001-4.000 company ID's$439 p/m
4.001-5.000 company ID's$529 p/m
5.000+ company ID'sOn req.
FreeFree
Starter€39 p/m
Growth€129 p/m
Business€259 p/m
Pro€499 p/m
EnterpriseOn req.
Hobby$5 / mo
Freelancer$15 / mo
Startup$59 / mo
Enterprise$110 / mo
Free trial period
14 days
14 days
Free plan
14 days

Account Management

Trackable Items
Unlimited
10
10
Unlimited
User Seats
Unlimited
Unlimited
N/A
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United Kingdom
  • United States
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Snitcher
Mouseflow
Cloudflare Analytics
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
12 months*
12 months
6 months
Unlimited
Data Sampling
Adaptive sampling of 1-10% on all stats
Swetrix does not sample data
Data Import
through integrations
Data Export
via CSV or to third-party tools by ID push
via CVS or JSON files or an API
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
  • CPPA
Cookieless
Sets one first-party cookie, snitcher_device_id (1 year).
Mouseflow uses first-party cookies
Cloudflare analytics does not use cookies
Swetrix does not use cookies for tracking

Alerts & Automation

Custom Alerts
Via web hook
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
Hourly, daily, or weekly emails
Cloudflare does not feature email reports
Daily, Weekly, Monthly, Quarterly

Reporting

Trend Reporting
Simple visitor trend graphs
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Filter by device type, OS, browser & screen resolution
Device type, browser & OS
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Simple funnel report, watch recordings from converters
User Flow Reporting
Segmentation
Segment users to filter heatmaps & recordings
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referrer dimensions but no UTM tags
Ecommerce Reporting

User Experience Features

Heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Elaborate filtering & livestream options
A/B Testing
User Feedback
Custom triggered text, multiple choice & NPS ratings

Customizability

Custom Properties
Custom Metrics
Custom Reports
Automatic form tracking
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
Custom tagging of recordings
Cloudflare does not feature event tracking
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
Soon to be released

Support

Support description
Support via a contact form (answered by email), live chat and the help center.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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