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Rating

4/5

Summary

Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.

A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.

Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.

Pros

It is free and easy to use
Great heatmaps
Unlimited session recordings
No data sampling

Great for B2B leadgen
Quality company insights
Modern user interface
Responsive support
Easy to set up

Starts free when client of Cloudflare
Very easy to setup
Server log additional metrics
Difficult to block for Adblockers

Cons

Limited reporting features
Limited integrations

Limited features
Pricing based on company ID's, relevant or not
Slight learning curve

Limited features
Might track high amounts of bot traffic
Limited metrics
Cannot exclude own visits

Pricing information

Starting Price

Clarity

Free

0-50 company ID's	$49 p/m
51-100 company ID's	$69 p/m
101-250 company ID's	$99 p/m
251-500 company ID's	$139 p/m
501-750 company ID's	$179 p/m
751-1.000 company ID's	$229 p/m
1.001-2.000 company ID's	$279 p/m
2.001-3.000 company ID's	$349 p/m
3.001-4.000 company ID's	$439 p/m
4.001-5.000 company ID's	$529 p/m
5.000+ company ID's	On req.

Free trial period

Free plan

14 days

Free plan

Account Management

Trackable Items

Unlimited

User Seats

Unlimited

N/A

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)
United States

European Economic Area (EEA)

European Economic Area (EEA)
United Kingdom
United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Microsoft Clarity

Snitcher

Cloudflare Analytics

Data Freshness

Realtime

Data Retention

13 months

12 months*

6 months

Data Sampling

Adaptive sampling of 1-10% on all stats

Data Import

Data Export

via CVS or JSON files or an API

Compliance

GDPR
CCPA
ePrivacy

GDPR
CCPA

GDPR
CCPA
HIPAA
ePrivacy

Cookieless

Clarity uses first-party cookies

Sets one first-party cookie, snitcher_device_id (1 year).

Cloudflare analytics does not use cookies

Alerts & Automation

Custom Alerts

Email Reports

Cloudflare does not feature email reports

Reporting

Trend Reporting

Device Reporting

Device type, browser & OS widgets

Device type, browser & OS

Funnel Reporting

User Flow Reporting

Segmentation

Cohort Reports

Retention Reporting

Attribution Reporting

Simple referral metrics

Simple referrer dimensions but no UTM tags

Ecommerce Reporting

User Experience Features

Heatmaps

Click, scroll & area heatmaps

Session Recordings

Filter by actions, duration, pages & device

A/B Testing

User Feedback

Customizability

Custom Properties

Custom Metrics

Custom Reports

Custom Events

Cloudflare does not feature event tracking

Annotations

Support

Support description

Support is available via chat, email and the support center.

Support via a contact form (answered by email), live chat and the help center.

Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community