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Rating

4.5/5

Summary

A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.

A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.

Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.

A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.

Pros

GA4 is free to use
Many functionalities
The reports are customisable
Large community
Extensive documentation
GA4 is easily scalable

Great for B2B leadgen
Quality company insights
Modern user interface
Responsive support
Easy to set up

Intuitive dashboards
Great filtering
Possibility to tag elements
Helpfull support
Automatic form tracking
User feedback surveys

Easy heatmaps
Customer feedback surveys
Simple but good A/B testing
Easy to set up

Cons

Steep learning curve
Implementation can be hard
Inaccurate data sampling
UI is not easy to use

Limited features
Pricing based on company ID's, relevant or not
Slight learning curve

Lack of insight for Iframe recordings
Funnels could be improved
You run into credit limit quite fast

Few intergrations with other tools
Easy to hit the max number of snapshots

Pricing information

Starting Price

Standard	Free
GA4 360	$50k+ per year

0-50 company ID's	$49 p/m
51-100 company ID's	$69 p/m
101-250 company ID's	$99 p/m
251-500 company ID's	$139 p/m
501-750 company ID's	$179 p/m
751-1.000 company ID's	$229 p/m
1.001-2.000 company ID's	$279 p/m
2.001-3.000 company ID's	$349 p/m
3.001-4.000 company ID's	$439 p/m
4.001-5.000 company ID's	$529 p/m
5.000+ company ID's	On req.

Free	Free
Starter	€39 p/m
Growth	€129 p/m
Business	€259 p/m
Pro	€499 p/m
Enterprise	On req.

Basic	$29 p/m
Plus	$99 p/m
Pro	$249 p/m
Enterprise	$599 p/m

Free trial period

Free plan

14 days

30 days

Account Management

Trackable Items

100

Unlimited

User Seats

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)
United Kingdom
United States

European Economic Area (EEA)

European Economic Area (EEA)

United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Google Analytics 4

Snitcher

Mouseflow

Crazy Egg

Data Freshness

4-8 hours (most reports), up to 24-48 hours

Realtime

Data Retention

Customizable up to 14 months

12 months*

12 months

Between 3 & 24 months depending on the plan

Data Sampling

Explorations might use sampled data

Data Import

Import cost, offline or user/client ID data

through integrations

Data Export

With sheets, BigQuery or API

via CSV or to third-party tools by ID push

Download reports or snapshots as a zipfile or CSV

Compliance

GDPR
CCPA

GDPR
CCPA

GDPR
CCPA

GDPR
CCPA
HIPAA
ePrivacy

Cookieless

Google Analytics relies on first-party cookies.

Sets one first-party cookie, snitcher_device_id (1 year).

Mouseflow uses first-party cookies

Crazy Egg uses first-party cookies

Alerts & Automation

Custom Alerts

Custom insights, in interface or via email

Via web hook

Email Reports

Recurring shared reporting

Hourly, daily, or weekly emails

Receive reports or Snapshots by mail

Reporting

Trend Reporting

Simple visitor trend graphs

Device Reporting

Device type, browser, OS and more

Filter by device type, OS, browser & screen resolution

See which device the user used

Funnel Reporting

Customisable funnel exploration

Simple funnel report, watch recordings from converters

User Flow Reporting

Flexible Sankey chart exploration

Segmentation

Segment creation and overlap exploration

Segment users to filter heatmaps & recordings

Segment users by device, location, etc.

Cohort Reports

Cohort exploration

Retention Reporting

Combined with CLTV metrics

Attribution Reporting

Attribution models comparison

By means of referral tracking

Ecommerce Reporting

Extensive e-commerce reports

User Experience Features

Heatmaps

GA4 does not offer heatmaps

Click, movement, scroll, attention, live & geo heatmaps

Heatmap, scrollmap, confetti report, overlay & list

Session Recordings

GA4 does not offer recordings

Elaborate filtering & livestream options

A/B Testing

With realtime results

User Feedback

Custom triggered text, multiple choice & NPS ratings

Surveys, NPS scores & ratings

Customizability

Custom Properties

25 user-scoped & 50 event-scoped dimensions

Custom tagging for segmenting users

Custom Metrics

50 event-scoped metrics

Custom users variables

Custom Reports

All reports are customisable

Automatic form tracking

Custom Events

25 parameters per event

Custom tagging of recordings

Annotations

Notes feature added in 2024

Support

Support description

Support is available via chat and the support center.

Support via a contact form (answered by email), live chat and the help center.

Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base

Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community