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Summary
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Great for B2B leadgen
- Quality company insights
- Modern user interface
- Responsive support
- Easy to set up
- Starts free when client of Cloudflare
- Very easy to setup
- Server log additional metrics
- Difficult to block for Adblockers
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Limited features
- Pricing based on company ID's, relevant or not
- Slight learning curve
- Limited features
- Might track high amounts of bot traffic
- Limited metrics
- Cannot exclude own visits
- Not a great amount of features
Pricing information
Starting Price
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
| 0-50 company ID's | $49 p/m |
| 51-100 company ID's | $69 p/m |
| 101-250 company ID's | $99 p/m |
| 251-500 company ID's | $139 p/m |
| 501-750 company ID's | $179 p/m |
| 751-1.000 company ID's | $229 p/m |
| 1.001-2.000 company ID's | $279 p/m |
| 2.001-3.000 company ID's | $349 p/m |
| 3.001-4.000 company ID's | $439 p/m |
| 4.001-5.000 company ID's | $529 p/m |
| 5.000+ company ID's | On req. |
Free trial period
14 days
14 days
Free plan
14 days
Account Management
Trackable Items
Unlimited
Unlimited
10
Unlimited
User Seats
3 to unlimited, by plan
Unlimited
N/A
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadinfo
Snitcher
Cloudflare Analytics
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
30 days
12 months*
6 months
Unlimited
Data Sampling
Adaptive sampling of 1-10% on all stats
Umami does not sample data
Data Import
Used for bulk tagging leads
Data Export
Elaborate lead export in CSV or for Linkedin
via CVS or JSON files or an API
via API as JSON file
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
- HIPAA
Cookieless
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Sets one first-party cookie, snitcher_device_id (1 year).
Cloudflare analytics does not use cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
for Business & Enterprise plans
Email Reports
Daily, weekly or monthly lead overview
Cloudflare does not feature email reports
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
Device type, browser & OS
Funnel Reporting
User Flow Reporting
User journey analysis
Segmentation
Filter leads by country, channel or page
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral widget
Simple referrer dimensions but no UTM tags
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
User Experience Features
Heatmaps
Session Recordings
Included from the Scale plan
Session replays
A/B Testing
User Feedback
Customizability
Custom Properties
Define your own labels
Custom Metrics
Custom Reports
Custom Events
Define triggers to label a lead or send them to CRM
Cloudflare does not feature event tracking
Track everything from clicks to form submit
Annotations
Support
Support description
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Support via a contact form (answered by email), live chat and the help center.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community