Compare
Compare Analytics Tools
Rating
4/5
4/5
Summary
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Great for B2B leadgen
- Quality company insights
- Modern user interface
- Responsive support
- Easy to set up
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Limited reporting features
- Limited integrations
- Limited features
- Pricing based on company ID's, relevant or not
- Slight learning curve
- Not a great amount of features
Pricing information
Starting Price
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Clarity | Free |
| 0-50 company ID's | $49 p/m |
| 51-100 company ID's | $69 p/m |
| 101-250 company ID's | $99 p/m |
| 251-500 company ID's | $139 p/m |
| 501-750 company ID's | $179 p/m |
| 751-1.000 company ID's | $229 p/m |
| 1.001-2.000 company ID's | $279 p/m |
| 2.001-3.000 company ID's | $349 p/m |
| 3.001-4.000 company ID's | $439 p/m |
| 4.001-5.000 company ID's | $529 p/m |
| 5.000+ company ID's | On req. |
Free trial period
Free plan
Free plan
14 days
14 days
Account Management
Trackable Items
Unlimited
Unlimited
Unlimited
Unlimited
User Seats
1
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Hotjar
Microsoft Clarity
Snitcher
You
Data Freshness
30 minutes
Realtime
Realtime
Realtime
Data Retention
12 months
13 months
12 months*
Unlimited
Data Sampling
Umami does not sample data
Data Import
Send user data to Hotjar to enhance analysis
Data Export
Export recording meta data
via API as JSON file
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
Cookieless
Hotjar relies on first-party cookies.
Clarity uses first-party cookies
Sets one first-party cookie, snitcher_device_id (1 year).
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
in the interface, via e-mail or Slack
for Business & Enterprise plans
Email Reports
e.g. daily survey responses reports
Reporting
Trend Reporting
Device Reporting
See on which device the user was
Device type, browser & OS widgets
Funnel Reporting
Discover why users drop off
User Flow Reporting
User journey analysis
Segmentation
Create custom filters for recordings
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral metrics
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
User Experience Features
Heatmaps
Unlimited
Click, scroll & area heatmaps
Session Recordings
Record all interaction with your site
Filter by actions, duration, pages & device
Session replays
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
Custom Metrics
Custom Reports
Custom Events
Track and filter sessions & heatmaps
Track everything from clicks to form submit
Annotations
Hotjar does not have annotations
Support
Support description
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Support is available via chat, email and the support center.
Support via a contact form (answered by email), live chat and the help center.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community