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Summary

The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.

A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.

Pendo is a product-analytics app that helps software companies develop products that resonate with customers.

Pros

It is easy to implement
It has data science capabilities
Reports are easy to build
Interface is user-friendly

Great for B2B leadgen
Quality company insights
Modern user interface
Responsive support
Easy to set up

Cons

Tech support is quite basic
Difficult to share dasboards
Onboarding could be improved

Limited features
Pricing based on company ID's, relevant or not
Slight learning curve

Pricing information

Starting Price

Free	Free
Growth	On req.
Pro	On req.
Premier	On req.

0-50 company ID's	$49 p/m
51-100 company ID's	$69 p/m
101-250 company ID's	$99 p/m
251-500 company ID's	$139 p/m
501-750 company ID's	$179 p/m
751-1.000 company ID's	$229 p/m
1.001-2.000 company ID's	$279 p/m
2.001-3.000 company ID's	$349 p/m
3.001-4.000 company ID's	$439 p/m
4.001-5.000 company ID's	$529 p/m
5.000+ company ID's	On req.

Free trial period

Free plan

14 days

Free plan

Account Management

Trackable Items

Unlimited

Unlimited in Portfolio plan

User Seats

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)
United States

European Economic Area (EEA)

United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Snitcher

Pendo

Data Freshness

Realtime

Hourly updates

Data Retention

12 months

12 months*

84 months

Data Sampling

Data Import

Import historical data by CSV

Data Export

Via CSV or API

Export feedback & reports by CSV or pull data to BI tool

Compliance

GDPR
CCPA
HIPAA

GDPR
CCPA

CCPA
ePrivacy

Cookieless

Heap relies on first-party cookies

Sets one first-party cookie, snitcher_device_id (1 year).

Pendo uses first-party cookies

Alerts & Automation

Custom Alerts

Via Slack or email

Guide, Page & Feature alerts

Email Reports

Schedule regular emails for important charts

Recieve reports in weekly emails

Reporting

Trend Reporting

Device Reporting

Funnel Reporting

With quantitative measurement of user friction & step suggestions

User Flow Reporting

Sankey chart with path comparison

Segmentation

Quickly identify patterns in user behavior

Cohort Reports

Retention Reporting

See Cohort analysis

Attribution Reporting

Track UTM parameters or initial referrer sources

Ecommerce Reporting

Easy setup with eCommerce Activation Kit

User Experience Features

Heatmaps

Session Recordings

Automatically filters relevant replays

A/B Testing

User Feedback

Track NPS score events in surveys

Customizability

Custom Properties

Custom Metrics

Custom Reports

Change the widgets of a report

Custom Events

Annotations

Support

Support description

Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.

Support via a contact form (answered by email), live chat and the help center.

The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community