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Rating

5/5

Summary

The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.

A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.

Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.

A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.

Pros

It is easy to implement
It has data science capabilities
Reports are easy to build
Interface is user-friendly

Great for B2B leadgen
Quality company insights
Modern user interface
Responsive support
Easy to set up

Great segmentation
Good video tracking
Customizable
Easy report creation

Easy heatmaps
Customer feedback surveys
Simple but good A/B testing
Easy to set up

Cons

Tech support is quite basic
Difficult to share dasboards
Onboarding could be improved

Limited features
Pricing based on company ID's, relevant or not
Slight learning curve

Pricing can be quite steep
Tech support can be improved
Can be difficult to implement
Can be challenging to get educated

Few intergrations with other tools
Easy to hit the max number of snapshots

Pricing information

Starting Price

Free	Free
Growth	On req.
Pro	On req.
Premier	On req.

0-50 company ID's	$49 p/m
51-100 company ID's	$69 p/m
101-250 company ID's	$99 p/m
251-500 company ID's	$139 p/m
501-750 company ID's	$179 p/m
751-1.000 company ID's	$229 p/m
1.001-2.000 company ID's	$279 p/m
2.001-3.000 company ID's	$349 p/m
3.001-4.000 company ID's	$439 p/m
4.001-5.000 company ID's	$529 p/m
5.000+ company ID's	On req.

Select	On req.
Prime	On req.
Ultimate	On req.

Basic	$29 p/m
Plus	$99 p/m
Pro	$249 p/m
Enterprise	$599 p/m

Free trial period

Free plan

14 days

Free plan

30 days

Account Management

Trackable Items

Unlimited

User Seats

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)
United States

European Economic Area (EEA)

European Economic Area (EEA)
United States

United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Snitcher

Adobe Analytics

Crazy Egg

Data Freshness

Realtime

2 hours

Realtime

Data Retention

12 months

12 months*

25 months by default

Between 3 & 24 months depending on the plan

Data Sampling

Some Audience Manager reports display results sampled data

Data Import

Though data sources, API or data connectors

Data Export

Via CSV or API

Through data feeds, a data warehouse or FTP and SFTP

Download reports or snapshots as a zipfile or CSV

Compliance

GDPR
CCPA
HIPAA

GDPR
CCPA

GDPR
CCPA
HIPAA
PECR

GDPR
CCPA
HIPAA
ePrivacy

Cookieless

Heap relies on first-party cookies

Sets one first-party cookie, snitcher_device_id (1 year).

Adobe uses tracking cookies

Crazy Egg uses first-party cookies

Alerts & Automation

Custom Alerts

Via Slack or email

Via e-mail or SMS

Email Reports

Schedule regular emails for important charts

Flexible scheduled reporting

Receive reports or Snapshots by mail

Reporting

Trend Reporting

Device Reporting

Device types, OS, OS versions & mobile carriers

See which device the user used

Funnel Reporting

With quantitative measurement of user friction & step suggestions

Bar chart funnel report

User Flow Reporting

Sankey chart with path comparison

Fallout & Flow (Sankey chart) reports

Segmentation

Quickly identify patterns in user behavior

Advanced segments with Segment builder & Segment manager

Segment users by device, location, etc.

Cohort Reports

Churn, rolling & latency tables

Retention Reporting

Retention cohort report

Attribution Reporting

Track UTM parameters or initial referrer sources

Apply to metrics, breakdowns or compare models

By means of referral tracking

Ecommerce Reporting

Easy setup with eCommerce Activation Kit

Very flexible ecommerce reporting

User Experience Features

Heatmaps

Called activity map

Heatmap, scrollmap, confetti report, overlay & list

Session Recordings

Automatically filters relevant replays

A/B Testing

With realtime results

User Feedback

Track NPS score events in surveys

Surveys, NPS scores & ratings

Customizability

Custom Properties

Custom tagging for segmenting users

Custom Metrics

Unlimited calculated metrics

Custom users variables

Custom Reports

Reports in Analysis workspace are customisable

Custom Events

Up to 1.000 success events

Annotations

Available in Workspace

Support

Support description

Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.

Support via a contact form (answered by email), live chat and the help center.

The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.

Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community