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Compare Analytics Tools

Rating
4/5
Summary
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pros
  • No bots or referrer spam
  • Privacy-friendly
  • Simple but detailed
  • Uptime monitoring
  • Interface is easy to understand
  • Great support options
  • Reporting is in realtime
  • Good community
  • Great for B2B leadgen
  • Quality company insights
  • Modern user interface
  • Responsive support
  • Easy to set up
  • Easy to use
  • Google Ads integration
  • Great session playback
  • Click fraud detection
  • Visitor alerts
Cons
  • Limited features
  • Limited integrations
  • Lower quality visuals
  • Event setup requires tech skills
  • Contains hard to discover features
  • Has a steep learning curve
  • Limited features
  • Pricing based on company ID's, relevant or not
  • Slight learning curve
  • Limited free plan

Pricing information

Starting Price
Pro$9.99 p/m
FreeFree
CustomOn req.
Pro plus$14.99 p/m
Pro Platinum$19.99 p/m
FreeFree
EnterpriseOn req.
0-50 company ID's$49 p/m
51-100 company ID's$69 p/m
101-250 company ID's$99 p/m
251-500 company ID's$139 p/m
501-750 company ID's$179 p/m
751-1.000 company ID's$229 p/m
1.001-2.000 company ID's$279 p/m
2.001-3.000 company ID's$349 p/m
3.001-4.000 company ID's$439 p/m
4.001-5.000 company ID's$529 p/m
5.000+ company ID'sOn req.
FreeFree
100k Page Views€9+ p/m
250k Page Views€19+ p/m
Free trial period
21 days
Free plan
14 days
30 days

Account Management

Trackable Items
1
1
Unlimited
1
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Clicky
Mixpanel
Snitcher
Statcounter
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
30 months
Unlimited
12 months*
Unlimited*
Data Sampling
Data Import
Via one-off script or Ingestion API
Import Google keyword data
Data Export
Via raw data export API
To a spreadsheet or other third party software.
Compliance
  • GDPR
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • GDPR
Cookieless
No tracking cookies, GDPR-compliant by default
Mixpanel relies on first-party cookies
Sets one first-party cookie, snitcher_device_id (1 year).
Statcounter uses cookies

Alerts & Automation

Custom Alerts
Hourly, daily, or weekly base on event threshold
Important visitor alerts
Email Reports
Same as custom alerts
Detailed, mobile-friendly reports

Reporting

Trend Reporting
Device Reporting
Device type, browser, OS & screen resolution
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Simple ordered list of pages visited
Segmentation
Automatically find interesting segments & receive per email
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Simple referral & UTM sources
Ecommerce Reporting
Option to track purchases but no special reporting

User Experience Features

Heatmaps
Session Recordings
Recordings with many filtering options
A/B Testing
Experiments
User Feedback

Customizability

Custom Properties
Custom Metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Custom Events
Combine events into a custom event
Max 5 custom tags + values per page
Annotations
Directly on the linechart in Insights

Support

Support description
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Support via a contact form (answered by email), live chat and the help center.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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