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Compare Analytics Tools
Rating
5/5
5/5
Summary
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
Pros
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Lightweight, cookie-free and open-source
- Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
- Extensive API
- Fully-fledged access management
- Comprehensive filtering by any metric including event metadata
Cons
- No progressive payment plan
- Ecommerce reporting can be improved
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- Visitors are only recognized for up to 24 hours to comply with the privacy policy
- Heatmaps and session recordings are not available
Pricing information
Starting Price
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
Free trial period
Free plan
14 days
14 days
30 days
Account Management
Trackable Items
10 sites or apps (free) Unlimited (Enterprise)
Unlimited
10
Unlimited
User Seats
Unlimited
3 to unlimited, by plan
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Leadinfo
Mouseflow
You
Data Freshness
30 min
Realtime
Realtime
Realtime
Data Retention
Up to 25 months
30 days
12 months
Unlimited
Data Sampling
By default Piwik does not sample data
Data Import
Import cost data, search keywords, user/client ID and audience data
Used for bulk tagging leads
through integrations
Import from Plausible, Fathom or Google Analytics
Data Export
As CSV, XML, JSON, or via an API
Elaborate lead export in CSV or for Linkedin
via CSV or to third-party tools by ID push
via API or CSV
Compliance
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- PECR
Cookieless
Piwik features a cookieless tracking option
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Mouseflow uses first-party cookies
Pirsch Analytics does not use cookies
Alerts & Automation
Custom Alerts
Email alerts based on thresholds
Via web hook
Email Reports
Daily, weekly or monthly reports
Daily, weekly or monthly lead overview
Hourly, daily, or weekly emails
Daily, Weekly, Bi-weekly, Monthly
Reporting
Trend Reporting
Analyse your peak hours
Simple visitor trend graphs
Device Reporting
Filter by device type, OS, browser & screen resolution
Device type, OS, Browser, Browser version, Screen size
Funnel Reporting
Detailed funnel report up to 5 steps
Simple funnel report, watch recordings from converters
Analyze Funnels
User Flow Reporting
Standard, transition & reverse Sankey charts
Entry and exit pages
Segmentation
Unlimited segments
Filter leads by country, channel or page
Segment users to filter heatmaps & recordings
Extensive filtering by any metric
Cohort Reports
Retention Reporting
Customer loyalty eCommerce report
Attribution Reporting
Multi-channel attribution with 98% accuracy
Simple referral widget
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Possible with custom events and goals
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Included from the Scale plan
Elaborate filtering & livestream options
A/B Testing
Tag-based A/B testing and segmentation
User Feedback
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Define your own labels
As part of custom events
Custom Metrics
Also called Calculated metrics
Custom Reports
Automatic form tracking
Custom Events
Include category, action, and optionally name and value
Define triggers to label a lead or send them to CRM
Custom tagging of recordings
With additional metadata fields (key-value pairs).
Annotations
Add to any graph or include them in scheduled reports or alerts
Support
Support description
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Email support, public Discord server
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community